News and Commentary

WATCH: New Ads Target ‘Woka-Cola,’ Other Politicized Brands

"It’s time to start serving your customers and stop serving woke politicians.”

Ben Zeisloft
WATCH: New Ads Target ‘Woka-Cola,’ Other Politicized Brands
Igor Golovniov/SOPA Images/LightRocket via Getty Images

A nonprofit launched an advertising campaign criticizing “Woka-Cola” and other politicized brands.

Consumers’ Research — which works “to increase the knowledge and understanding of issues, policies, products, and services of concern to consumers and to promote the freedom to act on that knowledge and understanding” — is producing ads that note the hypocrisy of firms that stress social justice while promoting clear injustice around the world.

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