In a promotional ad for an upcoming high-profile Cinco de Mayo boxing match in Las Vegas, Mexican fighters Saul “Canelo” Alvarez and Julio Caesar Chavez Jr. burst through the “Trump wall.”
The two fighters start in Mexico City among iconic Mexican landmarks, including Aztec ruins. They then begin to run north at superhuman speed, heading straight for a giant concrete wall topped with barbed wire. The two fighters finally collide with the wall, fragments of concrete exploding around them. Next stop: Vegas…
Watch the promo here. Below are stills showing the initial Trump Wall-busting sequence:
The Alvarez-Chavez promo was conceived by retired fighter Oscar De La Hoya, now the CEO of Golden Boy Promotions, which represents Alvarez. The famous former fighter confirmed to The New York Times earlier this week that the promo is indeed designed to be a “direct hit to Donald Trump.”
“The idea of a wall was a direct hit to Donald Trump. Obviously, given what’s taking place, and given the comments that Trump has made had really impacted many people and have rubbed many people the wrong way,” De La Hoya told the Times, adding, “This is letting him know that not every Mexican is what he’s stated they are. Mexicans are hard workers.”
The relationship between De La Hoya and Trump has been strained since last May, when the former boxer said he wouldn’t vote for a candidate who cheated at golf, even going so far as detailing Trump’s alleged methods of cheating.
De La Hoya had invited Trump to an upcoming fight but, according to the fighter, Trump turned down the invitation after hearing about his cheating accusation. “He said, ‘I would love to go,’’ and he was actually ready to attend the fight, but then a few minutes later some comments that I made about him cheating in golf came out,” said De La Hoya.
Trump responded by saying De La Hoya was just trying to promote his next fight and insisting he “respects the game too much to cheat and is good enough to have won a number of club championships.”
The ad will air on DIRECTV and Dish Network.