In the midst of numerous major companies falling over themselves to send out messages promoting a twisted narrative based on partial truths about law enforcement, one company, Egard Watches, which was in the spotlight last year when it released a response to Gillette’s “Toxic Masculinity” commercial, has released a YouTube video dedicated to police officers.
“This world is so imperfect. It’s full of pain and fear,” narrates Egard owner Ilan Srulovicz as the video begins with footage of a burning car, riot confrontations, and individuals wearing masks.

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