<p>The menswear brand Bonobos today launched their #EvolveTheDefinition campaign, which, through Twitter activism and the sale of trendy blazers, hopes to change society&#8217;s conception of masculinity. The company explained that the traditional definition of masculinity is &#8220;broken, outdated, and tired,&#8221; and needs to be broadened and updated to fit our enlightened age. According to the <a href="https://twitter.com/dunn/status/1019539464337739781">Bonobos CEO</a>, this isn&#8217;t about the evolution of menswear &#8212; it&#8217;s about the evolution of men. This is a theory of evolution that Darwin never covered in &#8220;The Origin of Species.&#8221;</p>
<p>The <a href="https://twitter.com/Bonobos/status/1019386272500989953">video</a> accompanying this campaign is exactly what you would expect. It features a collection of stylish and feminine dudes reading synonyms for masculine &#8212; &#8220;macho, manly &#8230; strong, brawny, powerful&#8221; &#8212; and then reacting with horror and disapproval. &#8220;My goodness,&#8221; exclaims one guy. &#8220;I think that definition is a little scary,&#8221; whimpers a grown man in a beanie. The men then give their own definitions, which include things like &#8220;being able to smile and cry&#8221; and &#8220;being brave enough to be who I am.&#8221;</p>

WALSH: The Definition Of Masculinity Isn’t ‘Evolving.’ It’s Being Deformed And Destroyed.

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— Opinion —

WALSH: The Definition Of Masculinity Isn’t ‘Evolving.’ It’s Being Deformed And Destroyed.