The fine folks at Gillette recently decided to take a break from peddling overpriced razors and instead focus on insulting their entire customer base. Presumably taking the advice of a marketing agency staffed exclusively by pink-haired feminists, Gillette released an ad this week which encourages men to stop raping and bullying and doing all of the other things that men will inevitably do until their shaving cream tells them not to.
The video, which has racked up an impressive 313 thousand dislikes on YouTube, opens with various scenes of men and boys doing various obnoxious and awful things. It is implied that we men have excused these behaviors by shrugging and muttering “boys will be boys.” The ad makes this point very subtly, by showing a line of men saying “boys will be boys” in unison as they watch two other boys fight.
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