<p><a href="https://www.dailywire.com/news/victorias-secret-announces-new-version-of-fashion-show-after-4-year-hiatus" target="_blank" rel="noopener">Victoria&#8217;s Secret</a> and Pink brand president Greg Unis said the brand&#8217;s going back to &#8220;sexiness&#8221; after the company&#8217;s woke push has not translated into increased sales — and instead caused them to plummet.</p>
<p>During a meeting last week in New York, the <a href="https://www.dailywire.com/news/victorias-secret-brand-ceo-out-as-company-struggles-following-pursuit-of-wokeness" target="_blank" rel="noopener">lingerie brand</a> head told investors that the new direction for the company is &#8220;sexiness&#8221; and increasing its lingerie, swimwear, and activewear lines, <a href="https://www.foxbusiness.com/media/victorias-secret-ditches-prioritizing-wokeness-sexiness-sales-drop" target="_blank" rel="noopener">Fox Business</a> reported.</p>
<p>&#8220;Sexiness can be inclusive,&#8221; Unis said. &#8220;Sexiness can celebrate the diverse experiences of our customers and that&#8217;s what we&#8217;re focused on.&#8221;</p>
<p>Unis added that, the brand will increase its sleepwear and lingerie piece offerings like slip dresses, corset tops, and more, <a href="https://www.cnn.com/style/why-victorias-secret-is-bringing-sexy-back-bof/index.html" target="_blank" rel="noopener">CNN</a> noted.</p>
<p>Chief executive Martin Waters said that, &#8220;Despite everyone&#8217;s best endeavors, it&#8217;s [woke initiatives have] not been enough to carry the day.&#8221;</p>
<blockquote class="twitter-tweet">
<p dir="ltr" lang="en">Victoria’s Secret ditches prioritizing wokeness over ‘sexiness’ after sales drop <a href="https://t.co/A2NGnEa34z">https://t.co/A2NGnEa34z</a> <a href="https://t.co/3vOm2Pwrqo">pic.twitter.com/3vOm2Pwrqo</a></p>
<p>— New York Post (@nypost) <a href="https://twitter.com/nypost/status/1714681688901746822?ref_src=twsrc%5Etfw">October 18, 2023</a></p></blockquote>
<p>Executives hope by making this move it will improve the company&#8217;s earnings, putting it closer to the $7.5 billion it earned in 2020 in annual sales, <a href="https://www.cnn.com/style/why-victorias-secret-is-bringing-sexy-back-bof/index.html" target="_blank" rel="noopener">CNN</a> noted.</p>
<p>The company said while the move to push LGBTQ identities was favored by critics, it didn&#8217;t equal better sales. The brand is projecting revenue of $6.2 billion this fiscal year, which is down 5% from the previous year, and 15% from 2020.</p>
<p>Over the last two years, Victoria&#8217;s Secret ditched its glitzy annual Victoria&#8217;s Secret Fashion Show — and sexualized ad campaigns with VS Angel models — that made people like Gisele Bundchen, Heidi Klum and Adriana Lima famous among so many others.</p>
<p>Instead, it said the company would push a more &#8220;inclusive&#8221; lingerie campaign, featuring liberal activist soccer star Megan Rapinoe, trans-identifying male model Valentina Sampaio, plus-size models and others.</p>
<p>In 2021, activist <a href="https://nypost.com/2023/10/18/victorias-secret-ditches-wokeness-over-sexiness-after-sales-drop/?utm_medium=social&amp;utm_campaign=nypost&amp;utm_source=twitter" target="_blank" rel="noopener">Rapinoe</a> called out the company, claiming that before its woke push, the company had sent out a &#8220;really harmful&#8221; message that was &#8220;patriarchal, sexist, viewing not just what it meant to be sexy but what the clothes were trying to accomplish through a male lens and through what men desired.&#8221;</p>
<p>&#8220;And it was very much marketed toward younger women,&#8221; she <a href="https://www.nytimes.com/2021/06/16/business/victorias-secret-collective-megan-rapinoe.html" target="_blank" rel="noopener">added</a>, at the time.</p>
<p>Other changes announced at the meeting included that, the lingerie company would be updating its stores and opening 400 new locations outside the United States and Canada.</p>
<p>In <a href="https://www.washingtonexaminer.com/restoring-america/equality-not-elitism/victorias-secret-abandon-inclusive-marketing-campaign-lackluster-sales" target="_blank" rel="noopener">August</a>, the <a href="https://www.dailywire.com/news/victorias-secret-went-woke-now-theyre-laying-off-160-management-positions" target="_blank" rel="noopener">brand</a> announced it was bringing back some of the famed VS Angels like Candace Swanepoel and Naomi Campbell for its campaigns.</p>

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Victoria’s Secret Head Says Brand’s Going Back To ‘Sexiness’ After Woke Push Equals Sales Plummet