<p>America&#8217;s largest ad-buying firms collaborated on a promotional video praising TikTok, less than two weeks after President Joe Biden signed a law requiring the platform to sell or shutter over concerns about its intersection with the Chinese Communist Party.</p>
<p>&#8220;We&#8217;re TikTok, of course dentsu, Havas, IPG Mediabrands, Horizon Media, Publicis Groupe and GroupM loaned us their media superstar talent to tell you all why your brand should be on TikTok,&#8221; the social media company <a href="https://www.linkedin.com/posts/tiktokbusiness_were-tiktok-of-course-dentsu-havas-ipg-activity-7192215778077671424-5bJC" target="_blank" rel="noopener">said</a> on LinkedIn on May 3, saying the brands&#8217; executives were &#8220;setting the tone on how TikTok is the key to scaling your brand’s success &#8211; and, of course, jumping on a cool trend you might have seen around.&#8221;</p>
<p>The video featured Dentsu executive Cara Lewis literally singing TikTok&#8217;s praises, while Publicis Groupe&#8217;s Shelby Saville pretended to cry because she was so moved by videos of dogs on the app and said &#8220;TikTok reaches 170 million monthly active US users. That&#8217;s a lot of eyeballs&#8230; TikTok is more than just Gen Z.&#8221;</p>
<p>Horizon Media, which bills itself as the &#8220;largest U.S. media agency&#8221; had executive Dave Campanelli toss a football while discussing how it helped his company reach sports fans.</p>
<p>TikTok CEO Shou Zi Chew has suggested the firm&#8217;s Chinese owner, ByteDance, will <a href="https://www.dailywire.com/news/chinese-company-bytedance-appears-to-ignore-threat-of-u-s-ban-says-it-has-no-plans-to-sell-tiktok-report">refuse</a> to sell its stake, and that it will instead challenge the law in court on constitutional grounds. The law gives the firm one year to find a new owner.</p>
<p>None of the ad-buying firms would discuss why U.S. companies were promoting the Chinese-owned firm despite the new law and the national security concerns. A spokesman for GroupM declined to comment.</p>
<p>The advertising industry has been eager to use its heft — assembled through other people&#8217;s money in the form of companies purchasing ads through them — to take activist stands in other instances.</p>
<p>Horizon Media&#8217;s website displays a <a href="https://www.horizonmedia.com" target="_blank" rel="noopener">full-screen pledge to DEI</a> before a reader can access its actual content.</p>
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<p>The industry has advocated for systems that blackball certain media outlets, mostly conservative ones, on the theory that they are &#8220;unsafe&#8221; for the client brands because they could be criticized for doing business with them. A Publicis subsidiary allegedly pressed clients <a href="https://www.dailywire.com/news/x-says-it-lost-advertisers-after-anti-misinformation-firm-peddled-misinformation" target="_blank" rel="noopener">not to advertise on X</a> based on data that falsely said it was unsafe following Elon Musk&#8217;s purchase.</p>
<p>The House Judiciary Committee said some advertising firms may have <a href="https://www.dailywire.com/news/congress-calls-in-head-of-advertisers-alleged-censorship-operation-using-antitrust-laws-to-target-woke-collusion" target="_blank" rel="noopener">violated anti-trust laws</a> — despite nominally being competitors — by working together as the Global Alliance for Responsible Media (GARM) to prohibit any advertising on media outlets that are deemed to convey &#8220;misinformation.&#8221; The group is affiliated with the World Economic Forum, and &#8220;misinformation&#8221; often means journalism that is out-of-sync with official government lines on issues like the coronavirus lab-leak theory. The Committee said it has obtained evidence that GARM officials were actually targeting specific media outlets, including The Daily Wire and Fox News, based on their politics.</p>

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US Advertising Firms Advocate For TikTok Following Ban On Chinese Ownership