Gillette kicked off 2019 by declaring war on one of the Left’s favorite villains — masculinity, particularly “toxic masculinity” — and, predictably, sparked a massive backlash for alienating a large percentage of its target audience. Seven months later, Gillette’s parent company Procter & Gamble was forced to take an $8 billion writedown for the increasingly “toxic” brand.
While Procter & Gamble Co is doing quite well overall, enjoying strong sales and expectations-beating profit, one notable exception to its upward-trending performance is its embattled razor brand.
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