Unilever Will Remove The Word ‘Normal’ From All Packaging And Advertising To Promote ‘Inclusivity’

Unilever announced Tuesday that “it will eliminate the word ‘normal’ from all of our beauty and personal care brands’ packaging and advertising, as part of the launch of our new Positive Beauty vision and strategy.”

In a news release on their website, the company said that “Positive Beauty, which sets out several progressive commitments and actions for our beauty and personal care brands, including Dove, Lifebuoy, Axe and Sunsilk, will champion a new era of beauty which is equitable and inclusive, as well as sustainable for the planet.”