The U.K. grocer Waitrose sparked outrage this Lent for giving the name “Ugly” to one of its packaged dark chocolate ducks for Easter.
According to Fox News, the duckling trio featured three different chocolates: white, milk, and dark; each with a different name. The white chocolate had been named “Fluffy,” the milk chocolate named “Crispy,” and the dark chocolate named “Ugly.” When Waitrose announced the packaging on social media, people immediately deemed the market’s decision to name the dark chocolate duckling “Ugly” racist.
“The grocery store took action to remove the packaging that named each of the chocolate Easter treats after one Twitter post went viral,” reports Fox News. “On March 7, Livia A. Aliberti posted a picture of the trio’s packaging, questioning why the darkest duckling had to be named ‘Ugly’ out of ‘thousands of other options.'”.
“Overheard women saying ‘this is not right’, I agree, doesn’t look good at all,” Aliberti wrote.
Obviously, the use of the word “Ugly” in relation to a duck refers to the classic Hans Christian Andersen fairytale, “The Ugly Duckling,” in which a misfit young duck grows up to be a beautiful swan. Somehow, people took that to mean racism.
In a statement to CNN, Waitrose apologized profusely, saying they never intended to offend anyone.
“We are very sorry for any upset caused by the name of this product, it was absolutely not our intention to cause any offence,” said the statement. “We removed the product from sale several weeks ago while we changed the labeling and our ducklings are now back on sale.”
Aliberti thanked Waitrose for switching out the “outdated” packaging this week. “Thank you #waitrose for changing the packaging. Ref to the 50s tale was a tad outdated,” she wrote. “Thank you to those who contributed w comments: change happens when something is brought out into the open and discussed.”
Waitrose is not the only U.K. store to recently get hit with outrage from an angry mob. This past Christmas, a display at a Marks & Spencer in Nottingham had feminists crying sexism for advertising a women’s “must-have fancy little knickers” beside a men’s “must-have outfits to impress.”
Feminists did not take kindly to the ad, with many blasting it as “grotesque” and “vomit inducing.” After it went viral online, protesters defaced the women’s underwear slogan to read “must have full human rights.”
The Facebook group Feminist Friends Nottingham received an outpouring of complaints from several women shoppers.
“Ok, M&S Nottingham, have we really not learned anything in the last 35 years? Or am I alone in finding this, their major window display, completely vomit inducing?” said shopper Fran Bailey, who chastised the ad for both “normalization of damaging gender stereotypes through the juxtaposition of images of women apparently obsessed with ‘fancy little knickers’ with images of fully clothed men being ‘dressed to impress’ in suits,” and also the slogan “must-have” when “huge numbers of Britons are struggling with poverty.”