In what can only be described as a desperate move, the Donald Trump campaign is running a bizarre commercial in which Trump appeals to the Indian-American community, and even speaks in Hindi.
The commercial is a lesson in bad editing, and has the feel of a propaganda video one might see in a movie about a future dystopia.
In between scenes from a speech the GOP nominee gave at a recent event in New Jersey, multiple images appear on-screen, including a photograph from the 2008 terror attack on the Taj Mahal Palace Hotel in Mumbai, as well as an image of Prime Minister Narendra Modi.
At the end of the video, Trump speaks directly to the Indian-American community in Hindi, saying: “Ab Ki Baar Trump Sarkaar,” which translates to “This time, Trump Government.”
According to Business Insider, Shalabh Kumar, the chairman of Trump’s Indian-American advisory committee, said the ad is running frequently on popular Hindi cable network, Zee TV USA, as well as TV Asia.
Why would Trump need a commercial directly targeting Indian-Americans? There’s a method to the madness, it seems. A Pew Research survey from 2014 found that “sixty-five percent of Indian Americans were Democrats or leaned toward the Democrats, making them the Asian-American subgroup most likely to identify with the Democratic Party.”
With this trippy commercial, Donald Trump is clearly making a play for the Indian-American vote. Whether or not it will produce results remains to be seen.