The Trump campaign began selling merchandise featuring former President Donald Trump’s mugshot almost immediately after his booking photo was snapped Thursday.
Trump was arrested and booked at the Fulton County Jail Thursday evening on charges that he conspired to overturn the results of the 2020 presidential election in Georgia.
Within hours, the Trump campaign’s website was selling t-shirts and long-sleeved shirts for $34, mugs for $25, beer Koozies for $15, and bumper stickers for $12.
“NEVER SURRENDER!” reads the caption on the mugshot products.
The merch is sold by Trump Save America, a joint fundraising committee for Donald J. Trump for President 2024 and Save America.
Other vendors had shops with mugshot merch up and running almost instantly as well.
Trump’s booking photo made instant history as it is the first mugshot ever taken of a former or current U.S. president. The snap is also the first time Trump has had a mugshot taken, although he was previously arrested in a separate criminal case.
The former president faces charges in four separate criminal cases.
In Georgia, Trump faces 13 counts including racketeering, fraud, making false statements, and asking a public official to violate their oath of office. Friday was the deadline for Trump and the 18 others charged in the Georgia case to turn themselves in to police.
Trump was released on $200,000 bond, a term he agreed to earlier this week. He also agreed to restrictions on his ability to post on social media about co-defendants or witnesses as a term of his release.
Following his arrest Thursday, Trump posted on X, formerly known as Twitter, for the first time in over two years.
Trump posted his mugshot as well as a link to his campaign fundraising site.
“Today, at the notoriously violent jail in Fulton County, Georgia, I was ARRESTED despite having committed NO CRIME,” reads a message from Trump on the fundraising site’s landing page. “But today, I walked into the lion’s den with one simple message on behalf of our entire movement: I WILL NEVER SURRENDER OUR MISSION TO SAVE AMERICA.”
“If you are doing poorly due to the sinister people in control of our country right now, don’t even think about donating!” the message says, adding an appeal for supporters to donate if they are able.
A few hours after his arrest, Trump slammed the Georgia authorities for bringing his co-defendants into the case, saying their “lives are destroyed” by the criminal charges.
“Those people that have been so unfairly dragged into this, these are high-quality people who don’t even know why they were brought in,” Trump said on Newsmax. “Those people have to be released. They have to be released from this horrible thing that they’re going through.”
On Wednesday, Trump skipped the first Republican primary debate hosted by Fox News, instead opting for a long-form interview with former Fox News host Tucker Carlson, which was released on X at the same time as the debate.
As of Friday, Trump has a 41-point lead for the 2024 GOP presidential nomination, according to the RealClearPolitics average of polls.