President Donald Trump floated a series of new tariffs targeting Apple and the European Union on Friday, ramping up his push for companies to make their products in the United States.
In a pair of Truth Social posts, Trump said he was pondering slapping a 50% tariff on products from the European Union and a 25% tariff on Apple products if it does not move manufacturing to the United States. Trump said that trade talks with the European Union were not going anywhere and that he was recommending his new tariff take effect on June 1.
“The European Union, which was formed for the primary purpose of taking advantage of the United States on TRADE, has been very difficult to deal with. Their powerful Trade Barriers, Vat Taxes, ridiculous Corporate Penalties, Non-Monetary Trade Barriers, Monetary Manipulations, unfair and unjustified lawsuits against Americans Companies, and more, have led to a Trade Deficit with the U.S. of more than $250,000,000 a year, a number which is totally unacceptable. Our discussions with them are going nowhere! Therefore, I am recommending a straight 50% Tariff on the European Union, starting on June 1, 2025. There is no Tariff if the product is built or manufactured in the United States,” Trump wrote.
Tariffs on the European Union are currently at 10% after Trump placed a 90-day pause on reciprocal tariffs on April 9.
Andrew Bremberg, the former ambassador to Geneva and director of the Domestic Policy Institute, praised Trump’s pressuring of Europe.
“Europe must address the burdens it places on U.S. technology, telecommunications, and other important sectors,” he told The Daily Wire. “This is an important step in revitalizing our relationship, correcting systemic imbalances, and presenting a united front against the growing influence of Communist China in both Europe and the United States.”
In an earlier Friday post, Trump said Apple should move to manufacture the iPhone in the United States or face a steep tariff. Apple CEO Tim Cook reportedly met with Trump on Tuesday at the White House.
“I have long ago informed Tim Cook of Apple that I expect their iPhone’s (sic) that will be sold in the United States of America will be manufactured and built in the United States, not India, or anyplace else,” Trump wrote. “If that is not the case, a Tariff of at least 25% must be paid by Apple to the U.S. Thank you for your attention to this matter!”
Trump’s call on Friday for the iPhone to be made in America echoed his previous comments about wanting to bring production of the popular smartphone to the United States. Last month, after placing more than 100% tariffs on Chinese imports, Trump said it would be a great time for Apple to move manufacturing to the United States.
“This is a GREAT time to move your COMPANY into the United States of America, like Apple, and so many others, in record numbers, are doing,” Trump wrote on Truth Social. “ZERO TARIFFS, and almost immediate Electrical/Energy hook ups and approvals. No Environmental Delays. DON’T WAIT, DO IT NOW!”
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For years, Apple has manufactured iPhones in China, relying on the country’s cheap labor costs, but it has recently moved some of its production to India as it seeks to diversify its production base. Apple is considering ramping up iPhone production in India and shipping the devices to the United States.
In an April press briefing, White House Press Secretary Karoline Leavitt affirmed that Trump wanted the iPhone made in the United States.
“Absolutely,” she said. “He believes we have the labor, we have the workforce, we have the resources to do it.”