During Super Bowl LIV Sunday evening, the Trump campaign released an ad on the president’s work on prison reform that has “triggered” some on the left.
The $11 million ad features Alice Marie Johnson, a great-grandmother given a life sentence on drug charges who became the face of prison reform — and who, as she explained in a tweet promoting the ad Sunday, is now “a free woman” because of actions taken by the Trump administration.
“Two Super Bowls ago I was sitting in a prison cell,” Johnson wrote. “Today I am a free woman and my story was featured in a Super Bowl Ad. I will spend the rest of my life fighting for the wrongly and unjustly convicted! God Bless America!”
“Alice Johnson was sentenced to serve life in prison for a nonviolent drug offense,” the 30-second campaign ad begins. “Thanks to President Trump, people like Alice are getting a second chance.”
“I’m free to hug my family,” declares Johnson in the ad, which has garnered millions of views. “I’m free to start over… This is the greatest day of my life. My heart is just bursting with gratitude.”
“Politicians talk about criminal justice reform,” the ad states. “President Trump got it done. Thousands of families are being reunited.”
“I want to thank President Donald John Trump,” says Johnson. She follows the statement with a shout of joy that is met with cheers from loved ones circled around her.
Two Super Bowls ago I was sitting in a prison cell.
Today I am a free woman and my story was featured in a Super Bowl Ad.
I will spend the rest of my life fighting for the wrongly and unjustly convicted!
God Bless America! pic.twitter.com/CGSyk54O37
— Alice Marie Johnson (@AliceMarieFree) February 3, 2020
The ad has been praised by many on the right, including some who are not shy about criticizing the president.
This was a good ad highlighting a very good thing Trump did. @AliceMarieFree is a good friend and a wonderful person. https://t.co/FP0T9cir5u
— David French (@DavidAFrench) February 3, 2020
But, as most things Trump-produced, the ad has sparked outrage from critics, some of whom responded by accusing Trump of having promoted racism and division in his campaigns and his presidency, separating families rather than uniting them, and acting like a “dictator,” among other criticisms.
In response, Trump campaign manager Brad Parscale offered a theory on the blowback: Trump’s actions on prison reform has the Left deeply “worried.”
“The triggered left is doing everything possible to make negative talking points about the [Donald Trump Super Bowl LIV] ad about criminal justice reform.”
“They are worried,” wrote Parscale. “Others did nothing. Trump got it done.”
The triggered left is doing everything possible to make negative talking points about the @realDonaldTrump #SuperBowl ad about criminal justice reform.
They are worried. Others did nothing. Trump got it done.#FOURMOREYEARS
— Brad Parscale (@parscale) February 3, 2020
Related: During Super Bowl, Kaepernick Pushes Article Crediting Himself For Police PSA, Blasting NFL
The Trump campaign followed up the Johnson video with another 30-second ad during the game.
“Our SECOND [Super Bowl LIV] ad just aired!” the campaign tweeted just after the ad aired during the game. “America is Stronger, Safer, and More Prosperous thanks to President [Trump].”
“America demanded change. And change is what we got,” the narrator states. “Under President Trump, America is stronger, safer and more prosperous than ever before.”
The ad then cuts to a series of reports highlighting record numbers for the economy, including unemployment “sinking to a 49-year low” and historic lows for both African Americans and Hispanics.
“And, ladies and gentlemen, the best is yet to come!” Trump declares.
Our SECOND #SuperBowl ad just aired!
America is Stronger, Safer, and More Prosperous thanks to President @realDonaldTrump 🇺🇸
If you liked this ad, text TRUMP to 88022!
— Team Trump (Text TRUMP to 88022) (@TeamTrump) February 3, 2020
Related: WATCH: NFL Airs Patriotic Tribute To The American Flag During Super Bowl