McDonald’s customers are annoyed by what the fast food company just pitched as a bargain.
For a limited time, the McDouble will be available on the company&#8217;s &#8220;McValue&#8221; menu for $2.50. But social media commenters are pointing out that this “value” only highlights how much prices have increased in a short period, as the same sandwich once cost $1.
People were further incensed when McDonald’s discontinued its popular “Buy 1, Get 1 for $1” promo in late April. That’s been replaced by the “Under $3” menu that includes the McDouble and other items, many of which were included in the earlier promotion. 
&#8220;Look, it was my go-to lunch for work every single day. Quick, easy and 5 bucks for lunch. That&#8217;s gone, so am I,&#8221; one commenter wrote. &#8220;No reason else to go. Might only be 1 person, but that&#8217;s one customer gone.&#8221; 
“Anyone remember when McDoubles used to be 99 cents? It was only 10 years ago &#8230;&#8221; one Reddit user noted. 
&#8220;All these were 99-cent items, then it [turned] into a &#8216;value&#8217; meal, then we have what we got now,” another commenter observed. 
&#8220;Thing was a dollar, they sell billions of burgers and I&#8217;m supposed to be impressed by 2.50?&#8221; a third agreed.
McDonald’s pushed back against those criticisms, insisting that their offerings remain a great value.
&#8220;Our focus has always been on listening to our customers and meeting their needs,&#8221; McDonald&#8217;s USA said in a statement, <a href="https://www.foxnews.com/food-drink/mcdonalds-2-50-mcdouble-sparks-backlash-americans-say-fast-food-no-longer-cheap">per</a> Fox News Digital.
&#8220;That&#8217;s why McValue was built as a flexible platform designed to evolve with them. The under $3 menu delivers on what they&#8217;ve told us matters most: consistently great prices on their favorite items and the freedom to order what they want, when they want — no bundling required.&#8221;
The fast-food chain is also facing backlash for continuing to phase out its self-serve beverage stations, which many dine-in customers valued for free refills. 
“As confirmed in 2023, McDonald’s will be transitioning away from self-serve beverage stations in dining rooms across the U.S. by 2032,” the company said in a <a href="https://www.dailywire.com/news/mcdonalds-continues-to-phase-out-popular-restaurant-feature-nationwide">statement</a> this week. “The change is being rolled out over 10 years, and is intended to create a consistent experience for both customers and crew across all ordering points, whether that’s McDelivery, the app, kiosk, drive-thru or in-restaurant.&#8221;

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The McDonald’s Menu Change Sparking Nostalgia For The 99-Cent Era

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