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The Daily Wire Has The Youngest Audience Of Any English-Language Site In America: Poll

The Daily Wire's median-age audience is decades younger than those of other conservative news sites.

   DailyWire.com
The Daily Wire Has The Youngest Audience Of Any English-Language Site In America: Poll
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The Daily Wire has the youngest audience of any English-language news outlet in the United States, several decades younger than the median-age audience of other conservative news sites.

The average Daily Wire reader is 42 years old, according to a new Pew Research Center survey. That’s the second-youngest audience of any American news outlet, trailing only Univision. The Spanish-language network’s median viewer is 39. That’s no surprise, given their base is largely Hispanic — one of the youngest demographic groups in the country. Telemundo, also a Spanish network, follows closely at 42, tied with The Daily Wire.

The Daily Wire has the youngest median audience of any conservative news site. The average Fox News viewer is 55, while the Tucker Carlson Network shuffles in at 57. Compare that with Newsmax and Breitbart, where the median ages clock in at 63 and 62, respectively.

Younger Americans are also tuning out of cable and legacy networks, and turning toward digital-first platforms and independent thinkers. CNN lands at 50, well above the national adult median age of 47. CBS, NBC, and ABC all bring in folks in their late 50s.

The Daily Wire’s popularity with young Americans comes as the demographic increasingly tunes out news altogether.

“Younger Americans are also most likely to turn to news influencers, listen to podcasts and generally follow the news less closely,” Pew wrote in a report on its survey. “In 2022, only 19% of 18- to 29-year-olds said they followed the news all or most of the time, compared with 64% of adults 65 and older.”

The Daily Wire is set to make new inroads to younger audiences this week with the premiere of The Isabel Brown Show. Brown, a Gen Z firebrand and popular content creator, is bringing her unique blend of humor and cultural commentary to DailyWire+.

The Isabel Brown Show premieres Monday.

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