Governor Gavin Newsom (D-CA) announced his plan to make California the first state to provide “free diapers” to newborns leaving the hospital — funneling the money for the program through a nonprofit headed by a friend of California’s self-described “First Partner.”
Baby2Baby co-CEO Norah Weinstein sits on the board of Jennifer Siebel Newsom’s group “California Partners Project” — and it’s Baby2Baby that will take point on the $20 million diaper project, which is supposed to provide every family leaving the hospital with a newborn with 400 diapers.
🚨 JUST IN: California Gov. Gavin Newsom conveniently announces $20 MILLION in taxpayer dollars will flow to an organization connected to his wife, Jennifer Siebel Newsom
“Free diapers” will be handed out to newborns through the group Baby2Baby — a co-CEO of which is Norah… pic.twitter.com/QlWdemZq5Z
— Eric Daugherty (@EricLDaugh) May 8, 2026
As The Media Research Center’s Brittany Hughes pointed out, 400 diapers sounds like a lot until you experience life with a newborn.
“400 diapers will last a family with a newborn approximately five weeks,” Hughes pointed out. And although five weeks without needing to buy diapers would certainly help some families, what is the actual cost?
“The program will cost the state approx $12.4 million this year alone,” Hughes added. “That money will be funneled through a company called Baby2Baby, which will then provide their branded diapers to 400 participating in hospitals (California has over 500 hospitals in total.) Meaning that instead of lowering taxes and letting families keep their own money to buy essentials like diapers, California takes their money, pumps it through a ‘nonprofit’ that has overhead and whose CEO made $240,000 in 2024, to provide a ‘free’ service available only in certain locations, and that you could have bought yourself for much cheaper.”
The “free diaper” project is far from the first time that California’s “First Partner” has profited from her husband’s political position. As The New York Post reported in late August, 2025, Jennifer Siebel Newsom received donations through her Representation Project nonprofit — which promotes radical gender ideology — from companies that lobbied Governor Newsom’s administration.
She also controls Girls Club Entertainment LLC, a for-profit film company, that pulled in $150,000 from the Representation Project in 2024.
The Representation Project also hosts an annual gala titled “Flip the Script,” and among the attendees are often at least a handful of high-dollar donors to Gavin Newsom’s political ambitions.
“These types of connections certainly appear unseemly and raise some serious red flags,” Michael Chamberlain, director of Protect the Public’s Trust, told The Post at the time.
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