<p><a href="https://www.dailywire.com/topic/target" target="_blank" rel="noopener">Target</a> CEO Brian Cornell deflected when he was pressed Thursday about specific Target products that generated a boycott starting in May, while suggesting blowback over transgender merch came from violent customers who threatened his employees&#8217; safety more than the George Floyd riots.</p>
<p>Target, as admitted by Cornell, is still suffering from <a href="https://www.dailywire.com/news/investor-sues-target-over-disastrous-2023-pride-campaign-after-company-loses-billions-in-market-value" target="_blank" rel="noopener">abysmal sales</a>. Outraged shoppers took to social media back in May after discovering LGBT Pride clothing for children and a transgender &#8220;tuck-friendly&#8221; bathing suit at the popular retail chain. It was also later pieced together that a designer tied to merchandise featuring <a href="https://www.dailywire.com/topic/satanic">occult images</a> and phrases such as “Satan Respects Pronouns” and “Trans Witches For Abortion,&#8221; designed some of Target&#8217;s PRIDE items.</p>
<p>Cornell told CNBC&#8217;s Squawk Box that the violence and looting witnessed during the George Floyd riots did not compare to the trans blowback.</p>
<p>&#8220;We&#8217;ve seen natural disasters, the impact of COVID, some of the violence that took place after George Floyd&#8217;s murder, but I would tell you, what I saw back in May, is the first time since I&#8217;ve been in this job where I had store members saying, ‘It’s not safe to come to work,'&#8221; the CEO claimed, adding that angry customers were engaged in &#8220;very aggressive behavior at store-level, lots of threats,&#8221; and &#8220;destroyed products.&#8221;</p>
<p>&#8220;They were very aggressive with our team members, personally threatening them, yelling at them,&#8221; Cornell said. &#8220;You know, they threatened to light product on fire in the store. &#8230; We&#8217;ve been celebrating heritage months, like PRIDE, for over a decade now, we&#8217;ve never seen this kind of response.&#8221;</p>
<p>Seemingly running in contrast with Cornell&#8217;s assertion, stores in at least five states received bomb threats via email from an individual/individuals angry the retail chain &#8220;betrayed the LGBTQ+ community&#8221; by <em>removing</em> the merchandise, The Hill <a href="https://thehill.com/homenews/state-watch/4046688-target-stores-in-at-least-five-states-receive-bomb-threats-over-pride-items/" target="_blank" rel="noopener">reported</a>.</p>
<p>Cornell suggested he had to pull the controversial merch from stores, not because of the devastating financial repercussions from the massive boycott, but for employee safety. &#8220;We had to prioritize the safety of the team,&#8221; he said.</p>
<p>The CEO further seemed to deny some of the transgender items and association with the controversial PRIDE designer when pressed by CNBC.</p>
<p>&#8220;People said, &#8216;Look, there are bathing suits that are transgender bathing suits that are being targeted and marketed to kids,'&#8221; host Rebecca Quick told Cornell. &#8220;&#8216;There is a guy who you’re working with, a designer, who, I don&#8217;t know, is a devil worshipper or something.&#8217; What would you say back to some of those criticisms?”</p>
<p>&#8220;I think, you and I both know, those weren&#8217;t true,&#8221; the CEO claimed. &#8220;But, in the moment, we said, the best thing for us to do is address the issue &#8212; we can&#8217;t combat each and every statement that&#8217;s made. And do the right thing for our team, take the learning as we move forward.&#8221;</p>
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<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
<p lang="en" dir="ltr">&quot;We&#39;ve been celebrating heritage moments like Pride for over a decade now. We&#39;ve never seen that kind of response,&quot; says <a href="https://twitter.com/search?q=%24TGT&amp;src=ctag&amp;ref_src=twsrc%5Etfw">$TGT</a> CEO Brian Cornell. &quot;I knew personally this was not going to be well received. But we had to prioritize the safety of the team.&quot; <a href="https://t.co/m1nP44kBzo">pic.twitter.com/m1nP44kBzo</a></p>
<p>&mdash; Squawk Box (@SquawkCNBC) <a href="https://twitter.com/SquawkCNBC/status/1720044828291911710?ref_src=twsrc%5Etfw">November 2, 2023</a></p></blockquote>
<p><strong>Related: <a href="https://www.dailywire.com/news/investor-sues-target-over-disastrous-2023-pride-campaign-after-company-loses-billions-in-market-value" target="_blank" rel="noopener">Investor Sues Target Over ‘Disastrous’ 2023 Pride Campaign After Company Loses Billions In Market Value</a></strong></p>

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Target CEO: Conservatives Upset Over Trans Merch More Dangerous To Employees Than George Floyd Riots