<p>The latest ad for Los Angeles mayoral candidate Spencer Pratt is a send-up of the theme song from the 90s sitcom, &#8220;The Fresh Prince of Bel-Air.&#8221;</p>
<p>The hit show, which first aired in 1990, followed Will Smith&#8217;s character as he moved from the dangerous streets of West Philadelphia to live with his well-off aunt and uncle in their Bel-Air mansion. The new ad followed Pratt on a slightly more political journey.</p>
<p>Pratt&#8217;s long-shot campaign to unseat Democratic Mayor Karen Bass has seen a dramatic groundswell of support, thanks in part to a number of AI-generated viral ads and a televised debate, and the former reality star posted his latest effort with the caption, &#8220;Now this is a story all about how my life got flipped, turned upside down &#8230;&#8221;</p>
<blockquote class="twitter-tweet">
<p dir="ltr" lang="en">Now this is a story all about how my life got flipped, turned upside down <a href="https://t.co/Zes4VRdZxX">pic.twitter.com/Zes4VRdZxX</a></p>
<p>— Spencer Pratt (@spencerpratt) <a href="https://twitter.com/spencerpratt/status/2056406022680715435?ref_src=twsrc%5Etfw">May 18, 2026</a></p></blockquote>
<p>&#8220;&#8230;And I had to take a minute to run for mayor, I&#8217;ll tell you how I became the prince of a town called Bel-Air,&#8221; Pratt said, stepping out of the Airstream trailer that has replaced his Palisades home that burned to the ground in early 2025.</p>
<p>&#8220;In West Los Angeles, Palisades, in my backyard is where I spent most of my days,&#8221; Pratt sang. The graffiti on the fence behind him screamed &#8220;THEY LET US BURN!&#8221; in reference to the deadly Palisades fire. &#8220;Feeding hummingbirds, relaxing all cool, avoiding all the bums outside of the school, when a couple politicians that were up to no good, started making trouble in my neighborhood.&#8221;</p>
<p>&#8220;I got in one little fire, my mom got scared, and said, &#8216;You&#8217;re moving in with Harvey Levin in Bel-Air,'&#8221; Pratt continued, name-checking the founder of entertainment site TMZ.</p>
<p>&#8220;I pulled out from my lot about seven or eight, and I yelled to the rubble, &#8216;Yo home, smell ya later,'&#8221; he added. &#8220;I moved to my kingdom, I was finally there, to sit on my throne as a prince of Bel-Air.&#8221;</p>
<p>The scene finished with Pratt, sitting on the bumper of his trailer as it was parked outside in front of the Hotel Bel-Air, in another dig at TMZ over a recent hit piece about the former star of MTV&#8217;s &#8220;The Hills.&#8221; The piece had criticized Pratt, who has been vocal about the issues he and others have had getting approvals and permits to rebuild in the Palisades, for living in a hotel instead of the trailer he said he was living in.</p>
<p>Pratt pointed out the recent threats against him had made living in the trailer — along with his wife and two young boys — an unacceptable risk. He also reminded everyone that the fire that destroyed his home, in addition to prompting his run for office, was the only reason he wasn&#8217;t still living there.</p>

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Spencer Pratt Ad Channels 90s Sitcom Royalty