Secret Deodorant Becomes First Sponsor To Support US Women’s Claims Of Pay Discrimination, Donates $529K

Deodorant brand Secret announced Sunday that it will donate $529,000 to help close the alleged gender pay gap for the U.S. women’s soccer team.

Fox Business reported that the donation makes Secret, a subsidiary of Procter & Gamble, the first U.S. Women’s National Team (USWNT) sponsor to publicly endorse the players’ claims that they are paid less than men and deserve more. Secret made its announcement in a full-page ad in The New York Times’ Sunday edition.