According to league sources, a single, seemingly innocuous tweet by an NBA general manager cost the league as much as $200 million.
The multi-million-dollar tweet, posted by Houston Rockets General Manager Daryl Morey on October 4, simply expressed solidarity with the protesters in Hong Kong pushing back against the invasive Chinese communist regime. “Fight for Freedom. Stand with Hong Kong,” Morey tweeted. Those seven words sparked a massive controversy that the NBA struggled to contain for weeks and, according to newly reported data, appears to have cost the league nine figures.
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