Analysis

Promoting Loki’s ‘Bisexuality’ May be Hurting The Show’s Ratings

Megan Basham
Promoting Loki’s ‘Bisexuality’ May be Hurting The Show’s Ratings
David M. Benett/Dave Benett/WireImage via Getty Images

It’s hard to pinpoint what drives a series’ ratings, but what isn’t difficult to nail down: when something is not working. And the evidence suggests Disney’s lazy Pride pandering is failing to draw fans to “Loki.” In fact, it may be pushing them away.

In the third episode, which Marvel execs have been trumpeting as proof of the franchise’s LGBTQ bona fides, Loki’s female love interest says of his romantic history, “You’re a prince. Must’ve been would-be-princesses. Or perhaps, another prince?” To which Loki replies, “A bit of both — I suspect the same as you.”

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