Hold onto your loofahs, folks — Dr. Squatch, the rugged soap brand marketed toward dudes who love a good scrub, just <a href="https://www.unilever.com/news/press-and-media/press-releases/2025/unilever-to-acquire-mens-personal-care-brand-dr-squatch/">dove</a> headfirst into the glittery arms of Unilever, the mega-corp that’s all about <a href="https://www.unilever.com/news/news-search/2022/building-equity-and-equality-with-pride/#:~:text=Recognising%20our%20own%20uneven%20landscape,of%20support%20for%20LGBTQI+%20rights.">rainbow flags</a>, abortion <a href="https://cosmeticsbusiness.com/beauty-brands-pledge-to-protect-staff-from-roe-v-wade-overturning-201829#:~:text=%E2%80%9CWe%20will%20cover%20travel%20expenses%20for%20any,employees%20with%20%E2%80%9Ccomprehensive%20reproductive%20health%20care%20benefits%E2%80%9D.">travel perks</a>, and saving the planet one <a href="https://www.foxbusiness.com/economy/unilever-alan-jope-company-will-not-back-down-sustainability-agenda">ESG</a> checklist at a time.
Dr. Squatch will now join Dove — <a href="https://www.dailywire.com/news/wokest-wash-around-heres-how-dove-has-pushed-woke-nonsense">the wokest wash around</a> — Axe, and TRESemmé under the umbrella of Unilever personal care products. 
“I am thrilled to welcome Dr. Squatch into the Unilever family. Dr. Squatch has built a solid foundation and loyal following with highly desirable products and clever digital engagement strategies. Building on its success in the US, we are excited to scale the brand internationally and complement our offering in the fast-growing men’s personal care segment,” <a href="https://www.unilever.com/news/press-and-media/press-releases/2025/unilever-to-acquire-mens-personal-care-brand-dr-squatch/">said</a> Fabian Garcia, the president of Unilever Personal Care. 
Now, Unilever isn’t just about clean bodies — they’re all in on woke vibes too. They’re waving the pride flag high, footing the bill for employees’ out-of-state abortion trips, and <a href="https://www.foxbusiness.com/economy/unilever-alan-jope-company-will-not-back-down-sustainability-agenda">preaching</a> the gospel of environmental, social, and governance (ESG) goals like it’s their day job. 
While some brands are hitting the brakes on woke agendas after public shade, Unilever’s like, “Nah, we’re flooring it!” Along with pushing abortion and LGBT propaganda, Unilever has also <a href="https://www.foxbusiness.com/economy/unilever-alan-jope-company-will-not-back-down-sustainability-agenda">supported</a> the environmental, social, and governance (ESG) pushed by leftist climate activists. 
“We have been driving an ambitious sustainability agenda for over two decades. Yet, in the face of ever-growing economic, environmental and social challenges, we are evolving our approach,” Unilever <a href="https://www.unilever.com/sustainability/">said</a>. “Ringing the alarm and setting long-term ambitions isn&#8217;t good enough anymore. Now is the time to focus on delivering impact by making sustainability progress integral to business performance. We are determined to face into this reality to deliver consistent and competitive performance, while transforming our business to achieve our sustainability goals.” 
Unilever <a href="https://www.unilever.com/sustainability/climate/">says</a> that it will continue to advocate for the “fight against climate change,” vowing “to reduce emissions across our value chain.” 
This is the company Dr. Squatch decided to sell its soul to. The news came shortly after Dr. Squatch ran one of the <a href="https://www.dailywire.com/news/not-woke-just-weird-dr-squatch-makes-soap-with-sydney-sweeneys-bath-water">strangest marketing campaigns</a>, selling a soap that is infused with the bathwater of popular actress Sydney Sweeney.
Only time will tell if Dr. Squatch follows in the woke footsteps of Dove and <a href="https://www.dailywire.com/news/axe-stinks-of-wokeness-fend-off-the-left-with-a-new-scent-from-jeremys-deodorant-instead">Axe</a> and forces its customers to drink the leftist Kool-Aid. 
If you don’t want to worry about the soap brand you use turning into a leftist, just get your soap from <a href="https://www.jeremysrazors.com/collections/hair-body?utm_campaign=Squatchilever&amp;utm_content=20250624&amp;utm_source=editorial">Jeremy’s Razors</a>, the company that will always focus on quality over woke policy. For men looking to wash the woke right down the drain, Jeremy&#8217;s Razors doesn&#8217;t just deliver a superior shave (that you can now <a href="https://www.jeremysrazors.com/products/precision-5-special-offer?selling_plan=4201873621?utm_campaign=Squatchilever&amp;utm_content=20250624&amp;utm_source=editorial">try for just $7.99</a>) — they&#8217;ve got the entire shower covered with products that won&#8217;t lecture customers about their carbon footprint or stance on drag queen story hour. Their <a href="https://www.jeremysrazors.com/products/shampoo?selling_plan=3530457301utm_campaign=Squatchilever&amp;utm_content=20250624&amp;utm_source=editorial">Tea Tree, Argan Oil, &amp; Peppermint Shampoo</a> and <a href="https://www.jeremysrazors.com/products/mens-conditioner?selling_plan=3529801941utm_campaign=Squatchilever&amp;utm_content=20250624&amp;utm_source=editorial">Conditioner</a> clean hair without stripping away conservative values, while their <a href="https://www.jeremysrazors.com/products/active-charcoal-soap?selling_plan=3529638101utm_campaign=Squatchilever&amp;utm_content=20250624&amp;utm_source=editorial">Charcoal Body Wash</a> scrubs away the day&#8217;s grime and leftist nonsense. And for those who prefer the classic bar soap experience, Jeremy&#8217;s Razors offers <a href="https://www.jeremysrazors.com/products/birch-bark-body-soap?selling_plan=4232937685?utm_campaign=Squatchilever&amp;utm_content=20250624&amp;utm_source=editorial">Birch Bark</a> and <a href="https://www.jeremysrazors.com/collections/hair-body/products/oatmeal-citrus-body-soap?selling_plan=4204200149?utm_campaign=Squatchilever&amp;utm_content=20250624&amp;utm_source=editorial">Oatmeal &amp; Citrus exfoliating bars</a> — real soap for real men who don&#8217;t need a side of social justice with their suds. Because when other brands are busy virtue signaling, Jeremy&#8217;s Razors stays busy making products that actually work.
Jeremy&#8217;s Razors shares common ownership with The Daily Wire. 

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