In 1895, Gustave Le Bon wrote that “the individual forming part of a crowd acquires, solely from numerical considerations, a sentiment of invincible power.”
A crowd is a powerful creature, and it can facilitate incredible behavior. However, a crowd can also bring down the individual IQs of its members, leading them to collectively conduct themselves in an appalling or ridiculous manner. One of the most frustrating things crowds have a tendency to do is chant.
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