Pete Hegseth’s Book Sales Swamp Jen Psaki’s, Others Despite Later Release
Fox anchor Pete Hegseth interviews entrepreneur and venture capitalist Peter Thiel during "FOX & Friends" at Fox News Channel Studios on August 09, 2019 in New York City. (Photo by John Lamparski/Getty Images)
John Lamparski/Getty Images

Fox News host Pete Hegseth swamped MSNBC anchor Jen Psaki in book sales despite Psaki getting a month head start.

Hegseth, who released his book on June 4, has sold roughly 60,000 copies of ‘The War on Warriors: Behind the Betrayal of the Men Who Keep Us Free.’ Psaki’s book ‘Say More: Lessons from Work, the White House, and More’ has sold around 22,000 copies to date despite being released nearly a month earlier than Hegseth’s on May 6, according to data from Bookscan reported by the Daily Mail.

Hegseth’s book, which debuted at the top spot on The New York Times bestseller list, also trounced several other hosts at rival networks. MSNBC’s Joy Reid has sold fewer than 29,000 copies of her book ‘Medgar and Myrlie’ released in early February, and CNN anchor Jake Tapper has sold just over 15,000 copies of his book ‘All The Demons Are Here’ over the course of 11 months since its release, according to the Daily Mail.

In the middle of his media tour to promote his book, Hegseth appeared on The Daily Wire’s Sunday Special with host Ben Shapiro. The pair discussed Hegseth’s Army service in Iraq and Afghanistan and how the military has embraced “woke ideology.”

“This is an institution more focused than any other in our government, in our society, on meritocracy, on lethality, on readiness,” Hegseth said of the U.S. military. But the military underwent a “fundamental transformation” under former president Barack Obama, he said.


“Especially under Obama, the focus became, ‘No, no, no, no, what about these gender issues? What about these trans issues? What about these women in combat issues? What about climate change?’ And certainly under Biden, it’s been, ‘What about extremism?’” Hegseth continued.

While older soldiers and veterans have shunned the ideological shift, the military is training the younger generation of service members to incorporate “woke ideology.” 

“You mentioned the warriors are just as good as they’ve always been. I agree, kind of. The challenge is because it’s a top-down organization, you start pushing things like DEI, now your young lieutenants and your young privates going through basic or going through ROTC or going through West Point are getting that woke ideology as part of their training,” the Fox News host said.

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