PETA Uses Popular Video Game ‘Animal Crossing: New Horizons’ To Push Vegan Lifestyle

You’ve got to hand it to People for the Ethical Treatment of Animals (PETA), they know how to capitalize on popular culture.

Nintendo released “Animal Crossing: New Horizons” last Friday and it has taken the gaming community by storm. The game has broken Japan’s record for the largest Nintendo Switch release, selling 1.88 million copies in the first three days available. It’s also the fastest selling Switch title in the United Kingdom, and that’s just accounting for physical copies which would likely be higher if we weren’t in the midst of the coronavirus pandemic.