Do you vote based on how you feel about the personal moral character of the candidate or the policies they represent? And what do you do when those two things contrast each other in one candidate — when negative personality conflicts with a positive platform?
The 2016 presidential election saw lesser-of-two-evils voting sweep the nation. Few people fervently supported Donald Trump until he presented himself as the only viable option to Hilary Clinton and the rest of the political establishment. His rise came not on his accomplishments, personality, or winsomeness but on his ability to present himself as the antidote — he didn’t taste good, but he wasn’t the poison the he claimed everyone else to be.
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