In the field of economics, a “sunk cost” is a cost that has already been incurred and cannot be recovered. It’s spent. Gone.
The “sunk cost fallacy” is a logical fallacy based on “sunk cost,” in which people continue with an endeavor after an investment has already been made. Whether the cost comes in the form of money, time, or other resources, people will carry on solely because of the “amount” already invested. “I can’t walk away from this Blackjack game! I’ve already lost thousands!”


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