Before Nike And Kaepernick’s ‘Just Do It,’ These Defenders Of Freedom ‘Just Did It’

Nike has unveiled its 30th anniversary ad campaign, and Colin Kaepernick is its headliner. A black-and-white photo of a solemn Colin is overlaid with the phrase “Believe in something, even if it means sacrificing everything.”

Why not use Kaepernick? After all, according to Gino Fisanotti, Nike’s vice president of brand for North America, “Colin is one of the most inspirational athletes of this generation, who has leveraged the power of sport to help move the world forward.”