<p>Nike has unveiled its 30th anniversary ad campaign, and Colin Kaepernick is its headliner. A black-and-white photo of a solemn Colin is overlaid with the phrase &#8220;Believe in something, even if it means sacrificing everything.&#8221;</p>
<p>Why not use Kaepernick? After all, according to Gino Fisanotti, Nike&#8217;s vice president of brand for North America, &#8220;Colin is one of the <a data-saferedirecturl="https://www.google.com/url?hl=en&amp;q=http://www.espn.com/nfl/story/_/id/24568359/colin-kaepernick-face-nike-just-do-30th-anniversary-campaign&amp;source=gmail&amp;ust=1536454244151000&amp;usg=AFQjCNEqxnEllj9nLb-TQVXtPlBoruYDzw" href="http://www.espn.com/nfl/story/_/id/24568359/colin-kaepernick-face-nike-just-do-30th-anniversary-campaign" target="_blank" rel="noopener noreferrer">most inspirational </a><a data-saferedirecturl="https://www.google.com/url?hl=en&amp;q=http://www.espn.com/nfl/story/_/id/24568359/colin-kaepernick-face-nike-just-do-30th-anniversary-campaign&amp;source=gmail&amp;ust=1536454244151000&amp;usg=AFQjCNEqxnEllj9nLb-TQVXtPlBoruYDzw" href="http://www.espn.com/nfl/story/_/id/24568359/colin-kaepernick-face-nike-just-do-30th-anniversary-campaign" target="_blank" rel="noopener noreferrer">athletes</a> of this generation, who has leveraged the power of sport to help move the world forward.&#8221;</p>

Before Nike And Kaepernick’s ‘Just Do It,’ These Defenders Of Freedom ‘Just Did It’

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Before Nike And Kaepernick’s ‘Just Do It,’ These Defenders Of Freedom ‘Just Did It’