Amid the growing cord-cutting trend and continued backlash from the divisive national anthem protests, the NFL has lost around 1 million viewers since 2016 and the ratings have declined by over 15% since 2015. So how much is the loss in viewership costing the league and its television partners?
Outkick the Coverage crunched the numbers, and they aren’t pretty. According to OKTC’s Clay Travis, the four networks that carry the NFL — CBS, ESPN, Fox and NBC — are on pace to lose $500 million this season compared to last year due to the ratings slide.
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