Amid the growing cord-cutting trend and continued backlash from the divisive national anthem protests, the NFL has lost around 1 million viewers since 2016 and the ratings have declined by over 15% since 2015. So how much is the loss in viewership costing the league and its television partners?
Outkick the Coverage crunched the numbers, and they aren’t pretty. According to OKTC’s Clay Travis, the four networks that carry the NFL — CBS, ESPN, Fox and NBC — are on pace to lose $500 million this season compared to last year due to the ratings slide.
As The Daily Wire reported last week, the NFL lost around 1 million viewers from 2016 alone, down from 15.9 million viewers on average to 14.9 million, an over 6% decline. From the 2015 to the 2016 season, the NFL’s viewership dropped a dramatic 9% during the regular season and 6% during the playoffs from the previous year.
In an analysis published in late October, Forbes described the rather grim trend the NFL is facing on the ratings front. “The league is now down about three million viewers per game from 2013 and 2014,” Forbes reports. “When the specific teams appearing, the scope of the telecast and the week of the season are taken into account, the decline is even more dramatic: more than four million viewers, or in excess of 20%.”
Many have floated various theories on what is to blame for the sharp decline in viewers, including poor play, particularly sub-par quarterbacks, and rules changes that have resulted in more stoppage of play and a “softening” of the sport. But there’s no doubt that cord-cutting tops the list. Also high up on the list of reasons people aren’t tuning in are the ongoing national anthem protests, which many fans have said they find distasteful and divisive, some specifically citing it as the number one reason they have turned off the NFL.