<p>NFL hit back at criticism it was &#8220;overdoing&#8221; coverage of <a href="https://www.dailywire.com/news/taylor-swift-spotted-leaving-chiefs-game-with-travis-kelce" target="_blank" rel="noopener">Taylor Swift</a> amid her rumored romance with Kansas City Chiefs&#8217; player <a href="https://www.dailywire.com/news/travis-kelce-speaks-out-after-taylor-swift-attends-chiefs-game-amid-dating-rumors" target="_blank" rel="noopener">Travis Kelce</a> — after the pop singer appeared at two of his recent games and popped up numerous times during the broadcast.</p>
<p>The league said the Swift-Kelce reported romance has &#8220;been a pop cultural moment we&#8217;ve leaned into in real time&#8221; following all the attention the NFL and broadcasts have shown to the 33-year-old pop singer, the <a href="https://www.hollywoodreporter.com/tv/tv-news/nfl-defends-social-media-spotlight-taylor-swift-travis-kelce-backlash-1235609086/" target="_blank" rel="noopener">Hollywood Reporter</a> reported.</p>
<p>After Kansas City&#8217;s 23-20 win over the Jets, the NFL changed its Instagram bio to &#8220;chiefs are 2-0 as swifties&#8221; and was criticized. The league also wrote &#8220;NFL (Taylor&#8217;s Version)&#8221; in its bio on X (formerly Twitter) after the Chiefs&#8217; victory against the Chicago Bears the week prior.</p>
<p>&#8220;We frequently change our bios and profile imagery based on what&#8217;s happening in and around our games, as well as culturally,&#8221; the league said in a statement.</p>
<p>&#8220;The Taylor Swift and Travis Kelce news has been a pop cultural moment we&#8217;ve leaned into in real time, as it&#8217;s an intersection of sport and entertainment, and we&#8217;ve seen an incredible amount of positivity around the sport,&#8221; it added.</p>
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
<p lang="en" dir="ltr">Travis Kelce has a message for the NFL amid all the Taylor Swift hype: You need to calm down.<a href="https://t.co/bgUYLfx5Pp">https://t.co/bgUYLfx5Pp</a></p>
<p>&mdash; Entertainment Tonight (@etnow) <a href="https://twitter.com/etnow/status/1709550569013076120?ref_src=twsrc%5Etfw">October 4, 2023</a></p></blockquote>
<p>&#8220;The vast majority of our content has remained focused on the game, our players and variety of other initiatives, including our Toy Story Funday Football alt-cast, the international games and more,&#8221; the league&#8217;s statement concluded.</p>
<p>The NFL comments came after <a href="https://www.dailywire.com/news/travis-kelce-speaks-out-after-taylor-swift-attends-chiefs-game-amid-dating-rumors" target="_blank" rel="noopener">Kelce</a> said the NFL is &#8220;overdoing it&#8221; with all the coverage it had of his rumored girlfriend,<a href="https://www.dailywire.com/news/taylor-swift-spotted-leaving-chiefs-game-with-travis-kelce" target="_blank" rel="noopener"> Swift</a>.</p>
<p>During the two-time Super Bowl champ&#8217;s weekly podcast &#8220;New Heights&#8221; — co-hosted with his brother, Philadelphia Eagles offensive lineman Jason Kelce — the siblings talked about the attention the NFL and broadcasters gave to the &#8220;Blank Space&#8221; hitmaker as she attended the Chiefs&#8217; recent games against the Chicago Bears and the New York Jets, seemingly capturing everything the pop icon did during the game.</p>
<p>&#8220;I think it&#8217;s fun when they show who all was at the game,&#8221; the <a href="https://www.dailywire.com/news/travis-kelce-speaks-out-after-taylor-swift-attends-chiefs-game-amid-dating-rumors" target="_blank" rel="noopener">Chiefs&#8217; player</a> replied. &#8220;I think it brings a little bit more to the atmosphere, brings a little bit more to what you&#8217;re watching. But at the same time I think —&#8221;</p>
<p>&#8220;They&#8217;re overdoing it,&#8221; Jason interjected and his brother agreed.</p>
<p>&#8220;They&#8217;re overdoing it a little bit for sure, especially my situation,&#8221; Travis said. &#8220;I think they&#8217;re just trying to have fun with it.&#8221;</p>
<p><strong>Related: <a href="https://www.dailywire.com/news/travis-kelce-says-nfl-overdoing-it-with-taylor-swift" target="_blank" rel="noopener">Travis Kelce Says NFL &#8216;Overdoing It&#8217; With Taylor Swift</a></strong></p>

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NFL Hits Back At Criticism Over Focus On Taylor Swift Amid Rumored Travis Kelce Romance

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NFL Hits Back At Criticism Over Focus On Taylor Swift Amid Rumored Travis Kelce Romance