NASCAR’s ban on driver Brandon Brown’s car design of a sponsorship with “Let’s Go Brandon”-inspired cryptocurrency meme coin LGBcoin is not stopping the partnership.
Brown is still signing with LGBcoin in a reported “eight figure,” two-year deal, according to Fox Business, though the driver has been barred from displaying the sponsor on his car.
“The exact dollar amount of the deal was not announced, but LGBcoin said Brown is now a ‘holder’ of the currency and his spokesperson confirmed to Fox Business that he is being paid in ‘both cash and coin,'” Fox Business detailed, adding, “Brown will participate in events, videos, conferences and other activities promoting the product through 2023.”
“I’m working to achieve my own American dream,” the driver said in a press release. “I’m humbled and thankful for LGBcoin.io’s reaffirmed support for my professional journey and their commitment to maintain a patriotic message.”
As The Daily Wire highlighted, NASCAR earlier this month rejected Brown’s sponsorship with LGBcoin, due to the popular saying being a slight against President Joe Biden.
According to The Washington Post, a NASCAR official said the organization “made clear during a November discussion about the potential sponsorship that it would not allow any reference or imagery based on the chant.”
The chant, notably, is a knock against Biden and the media. “Let’s go Brandon” went viral last year after Brown won a race and a reporter claimed fans were cheering “Let’s go Brandon,” though they were clearly chanting “F*** Joe Biden.”
“NASCAR … decided against approving a sponsorship based on the anti-President Biden slogan ‘Let’s go, Brandon,’ according to a NASCAR official with direct knowledge of the deliberations,” the Post report said.
The official told the Post that “NASCAR’s formal decision was not a reversal … but the governing body’s first and final word on the matter.”
“The misunderstanding over the sponsorship thrust NASCAR into an unwelcome political spotlight for several days,” the Post report said. “While segments of stock-car racing fans relished the prospect of cheering a car emblazoned with an insult of the president, such messaging would have run counter to NASCAR’s efforts to the sport from being used as a backdrop for partisan politics and divisive imagery.”
Notably, NASCAR President Steve Phelps said the organization’s association with the “Let’s go Brandon” chant is “unfortunate.”
Meanwhile, Brown’s spokesman Maxwell Marcucci said Brandonbilt Motorsports received explicit approval of the LGBcoin sponsorship on December 26.
“We received written approval on the sponsors from a NASCAR Racing Operations official on December 26, 2021,” Marcucci said in a statement. “The team subsequently moved forward with an announcement only after being provided with this approval.”
“The sponsor approval was unambiguous — the first four words of the email from NASCAR state, ‘The sponsors are approved,’” the statement read. “The only feedback offered was related to minor graphic design changes to ensure legibility on the track at 170mph.”
NASCAR’s position now is that Brown was given approval by an employee who did not have authorization to do so.