Far-left cable news network MSNBC is getting a new name — and will have to replace the NBC-affiliated peacock logo — in a major deal that will spin the network away from NBC Universal, and the reactions so far have been mixed at best.
Fox News regular Joe Concha shared a graphic showing the new name against a solid royal blue background: MS NOW, an acronym that was spelled out to mean My Source, News, Opinion, World.
&#8220;MSNBC will be renaming itself to this. And this isn’t a joke,&#8221; Concha said.
<blockquote class="twitter-tweet">
MSNBC will be renaming itself to this. And this isn’t a joke. <a href="https://t.co/3TRxvrIXlA">pic.twitter.com/3TRxvrIXlA</a>
— Joe Concha (@JoeConchaTV) <a href="https://twitter.com/JoeConchaTV/status/1957430404874465631?ref_src=twsrc%5Etfw">August 18, 2025</a></blockquote>
&#8220;LOL. The brand must have been so toxic. MSDNC burned!&#8221; Miranda Devine posted in response.
<blockquote class="twitter-tweet">
LOL. The brand must have been so toxic. MSDNC burned! <a href="https://t.co/hluoCwX937">https://t.co/hluoCwX937</a>
— Miranda Devine (@mirandadevine) <a href="https://twitter.com/mirandadevine/status/1957456939916435656?ref_src=twsrc%5Etfw">August 18, 2025</a></blockquote>
&#8220;Looks like one of those fake AI run sites thrown together in Bulgaria,&#8221; another replied.
<blockquote class="twitter-tweet">
looks like one of those fake AI run sites thrown together in Bulgaria <a href="https://t.co/KG1V4KVkAb">https://t.co/KG1V4KVkAb</a>
— Daniel Greenfield &#8211; &#8220;Hang Together or Separately&#8221; (@Sultanknish) <a href="https://twitter.com/Sultanknish/status/1957453017470418998?ref_src=twsrc%5Etfw">August 18, 2025</a></blockquote>
&#8220;I bet MSNOW only lasts a few years before they shut it down. MSNBC greatly benefited from their association with NBC News. In the past, I&#8217;ve watched MSNBC because of their NBC News content. Major downgrade,&#8221; another added.
<blockquote class="twitter-tweet">
I bet MSNOW only lasts a few years before they shut it down.
MSNBC greatly benefited from their association with NBC News.
In the past, I&#8217;ve watched MSNBC because of their NBC News content.
Major downgrade. <a href="https://t.co/oq8GNNYtwL">https://t.co/oq8GNNYtwL</a>
— Andrea Katherine (@AndreaKatSTL) <a href="https://twitter.com/AndreaKatSTL/status/1957481114068570641?ref_src=twsrc%5Etfw">August 18, 2025</a></blockquote>
&#8220;Can&#8217;t wait to find out how much got spent renaming a well-known brand to something that sounds like a Windows app,&#8221; The Economist&#8217;s Mike Bird quipped.
<blockquote class="twitter-tweet">
Can&#8217;t wait to find out how much got spent renaming a well-known brand to something that sounds like a Windows app <a href="https://t.co/q9wJOuVrT2">https://t.co/q9wJOuVrT2</a>
— Mike Bird (@Birdyword) <a href="https://twitter.com/Birdyword/status/1957431331056468125?ref_src=twsrc%5Etfw">August 18, 2025</a></blockquote>
But when it came to those who would be working for the newly rebranded network, it quickly became clear that the talking points had been given out from the top.
&#8220;Exciting news. Our mission will not change. Our commitment to our loyal viewers will not change. Who we are is not changing,&#8221; Jesse Rodriguez, Vice President of Editorial and Booking, posted on X.
<blockquote class="twitter-tweet">
Exciting news. Our mission will not change. Our commitment to our loyal viewers will not change. Who we are is not changing. <a href="https://t.co/lNQubwr8ej">https://t.co/lNQubwr8ej</a>
— Jesse Rodriguez (@JesseRodriguez) <a href="https://twitter.com/JesseRodriguez/status/1957445958200889832?ref_src=twsrc%5Etfw">August 18, 2025</a></blockquote>
&#8220;Morning Joe&#8221; host Joe Scarborough approached the breaking news on Monday&#8217;s broadcast, calling the new logo &#8220;sporty&#8221; and touting the new network&#8217;s &#8220;independence&#8221; under the new Versant brand.
<blockquote class="twitter-tweet">
Here was Joe Scarborough announcing on &#8216;Morning Joe&#8217; that MSNBC will be changing its name to MS NOW once the network completes its split from NBCUniversal.
Watch these clowns try and spin this as fan-freak-tastic. <a href="https://t.co/1rKWa3Rr7z">pic.twitter.com/1rKWa3Rr7z</a>
— Curtis Houck (@CurtisHouck) <a href="https://twitter.com/CurtisHouck/status/1957444231045300689?ref_src=twsrc%5Etfw">August 18, 2025</a></blockquote>
CNBC&#8217;s Andrew Ross Sorkin said, &#8220;I like this,&#8221; also stating that the move showed the new network&#8217;s &#8220;independence&#8221; from traditional media.
Longtime MSNBC host Rachel Maddow also touted the move, telling <a href="https://variety.com/2025/tv/news/msnbc-new-name-ms-now-1236491621/">Variety</a>, &#8220;If there was ever a time for us to change our name, this is it — because we’re not just separating from NBC News in corporate terms, we’re competing with them now. So I think the distinction is going to be good for us. What NBC is doing in its legacy timeslots — the &#8216;Today Show,&#8217; &#8216;Nightly,&#8217; &#8216;Meet the Press&#8217; — is just a world away from the 24/7 totally independent news operation that we’re able to stand up now, thanks to the spin-off.&#8221;

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MSNBC Mocked As NBC Universal Spinoff Saddles Network With New Name

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MSNBC Mocked As NBC Universal Spinoff Saddles Network With New Name