Former first lady Michelle Obama just launched a new podcast with her brother, and despite lots of hype from a number of major media outlets, the venture appears to have fallen mostly flat.
Disclose TV posted on Wednesday that the podcast — which so far has dropped two trailers and two episodes — had only amassed some 12,000 views in the first 14 hours it was live. Reports since indicate that the number of viewers had barely doubled by the 24-hour mark.
&#8220;NEW &#8211; Michelle Obama&#8217;s new podcast &#8216;IMO,&#8217; gets only 12,000 views in 14 hours despite mass-marketing campaigns,&#8221; Disclose.tv posted.
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
NEW &#8211; Michelle Obama&#39;s new podcast &quot;IMO,&quot; gets only 12,000 views in 14 hours despite mass-marketing campaigns. <a href="https://t.co/dnGrEqZbvb">pic.twitter.com/dnGrEqZbvb</a>
&mdash; Disclose.tv (@disclosetv) <a href="https://twitter.com/disclosetv/status/1899980484274201001?ref_src=twsrc%5Etfw">March 13, 2025</a></blockquote>
&nbsp;
In the opening episodes of the podcast, titled &#8220;IMO,&#8221; Obama and her brother Craig Robinson discuss divorce and personal life lessons, among other topics, but largely avoid politics.
Critics were unimpressed with Obama, saying they had expected as much despite the fact that multiple outlets hyped the podcast in the days before its release.
&#8220;Inherently unlikeable. The carefully crafted Obama veneer has finally been shattered,&#8221; Jeff Carlson said.
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
Inherently unlikeable.
The carefully crafted Obama veneer has finally been shattered. <a href="https://t.co/QkyWtxy3Z2">https://t.co/QkyWtxy3Z2</a>
&mdash; Jeff Carlson (@themarketswork) <a href="https://twitter.com/themarketswork/status/1900166246819148052?ref_src=twsrc%5Etfw">March 13, 2025</a></blockquote>
&#8220;The Obamas have lost their mojo. Republicans were never going to watch this. Dems (correctly) perceive that Obama was the man behind the curtain pulling the strings that led to the Biden / Kamala candidate switch debacle, so they blame him for Trump. And here we are &#8230;,&#8221; another added.
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
The Obama&#39;s have lost their mojo. 
Republicans were never going to watch this.
Dems (correctly) perceive that Obama was the man behind the curtain pulling the strings that led to the Biden / Kamala candidate switch debacle, so they blame him for Trump. 
And here we are&#8230;👇🏽 <a href="https://t.co/ONarrjLMHj">https://t.co/ONarrjLMHj</a>
&mdash; IT Guy (@ITGuy1959) <a href="https://twitter.com/ITGuy1959/status/1900177943466275065?ref_src=twsrc%5Etfw">March 13, 2025</a></blockquote>
Red State&#8217;s Bonchie added, &#8220;&#8216;Girl from the South Side&#8230;&#8217; These people can&#8217;t help but be cringe.&#8221;
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
&quot;Girl from the South Side&#8230;&quot;
These people can&#39;t help but be cringe. <a href="https://t.co/3mYdf31Swa">https://t.co/3mYdf31Swa</a>
&mdash; Bonchie (@bonchieredstate) <a href="https://twitter.com/bonchieredstate/status/1900204807371026678?ref_src=twsrc%5Etfw">March 13, 2025</a></blockquote>
&#8220;How long before YouTube hides subscriber count like they did the dislike button?&#8221; another asked.
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
How long before YouTube hides subscriber count like they did the dislike button? <a href="https://t.co/Nzp8JzBnu0">https://t.co/Nzp8JzBnu0</a>
&mdash; Tyler Zed (@realTylerZed) <a href="https://twitter.com/realTylerZed/status/1899989464396488984?ref_src=twsrc%5Etfw">March 13, 2025</a></blockquote>
&#8220;To put this into perspective: Our podcast gets downloaded about 200,000 times per day and we’re a regional morning radio show from Texas,&#8221; Radio host Kenny Webster commented.
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
To put this into perspective: 
Our podcast gets downloaded about 200,000 times per day and we’re a regional morning radio show from Texas . <a href="https://t.co/EvZDQHqyan">https://t.co/EvZDQHqyan</a>
&mdash; Kenny Webster (@KennethRWebster) <a href="https://twitter.com/KennethRWebster/status/1900225557746397201?ref_src=twsrc%5Etfw">March 13, 2025</a></blockquote>
CNN Republican commentator Scott Jennings saw the writing on the wall earlier in the week, predicting during a panel discussion that the former first lady — in spite of her popularity — is no longer quite the queen bee that people thought she was.
<blockquote class="twitter-tweet" data-width="500" data-dnt="true">
NEW: Scott Jennings claims that Michelle Obama is not as popular as everyone thinks she is. <a href="https://t.co/GCEeVoHJqx">pic.twitter.com/GCEeVoHJqx</a>
&mdash; Resist the Mainstream (@ResisttheMS) <a href="https://twitter.com/ResisttheMS/status/1899581361662681300?ref_src=twsrc%5Etfw">March 11, 2025</a></blockquote>
Noting that both Michelle and former President Barack Obama had campaigned for Vice President Kamala Harris — and had lost in spectacular fashion — Jennings argued that the Obama name no longer captivated the attention of Americans as it had in the past.
&#8220;I&#8217;m rethinking the premise of — that she&#8217;s the answer to the future, or that any politician is the answer to the Democratic Party —&#8221; he said.

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Michelle Obama’s Podcast Got Major Network Hype. Here’s How The Launch Went …