Gillette’s most recent campaign to help men “be the best they can be” focuses on bullying and sexual abuse they say stems from “toxic masculinity.” The ad has caused an uproar among conservatives because it blames all men collectively for the abuses of a few and wrongly identifies masculinity as the culprit.
I found the ad offensive for many reasons, but one is the double standard it presents by targeting masculinity as the breeding ground of these pathologies, as if women are exempt from aggressive and harmful behavior.
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