Maybe We Shouldn’t Destroy An Entire Golf Brand Over One Dumb Ad

Good Good is in a bad bad news cycle.

The golf company’s latest ad campaign, a collaboration with industry giant Callaway, featured a man tackling a woman to stop her from touching his driver. Here’s the full ad, which was taken down and is now only available through recordings on social media.

So all you idiots are O.K with this?

Good Good built the ad, cast the shove, wrote the ‘do not touch my driver’ line that’s not a lapse, that’s a creative choice they greenlit start to finish.🚦Callaway still signed off on it before it aired, so they own it too.

Two companies,… pic.twitter.com/1FpNznmdVi

— Mark Pavelich (@MarkPavelich) August 28, 2026

The joke didn’t land with a lot of people, myself included. Apparently the ad was spoofing “Obsession,” the popular, violent horror movie, which I haven’t seen.

So what we have here is a viral video attempt that didn’t land, which is pretty par for the course on the internet these days. But instead of just panning the spot, people lost their minds. Good Good, a rising star in the golf space, has been dropped by nearly all of its major partners. Dick’s Sporting Goods and its subsidiary Golf Galaxy yanked all of Good Good’s clubs and merchandise from their shelves.

Did I miss the time machine back into the height of cancel culture idiocy?

Worst of all, Callaway, a $3 billion company that approved the ad, disavowed its partner and pledged a million dollars to support organizations working to prevent violence against women in an effort to make right with the woke mob.

Stunning and brave.

If you came away from that ad thinking that Good Good and Callaway were advocating for violence against women, you are an idiot. The woman tackled in the ad is Alexis Miestowski, a golfer and influencer who works for Good Good. She was acting in the skit, not a random act of violence.

The response is completely unprecedented. Remember the Snickers commercial where the elderly Betty White gets tackled?

As our friend Robby Starbuck points out, nobody accused Snickers or Mars of elder abuse or violence against women. Want to know why? Because that was 2010 and society hadn’t lost its mind yet. It was around the same time that Reebok was busting out a Super Bowl commercial with Terry Tate, the “Office Linebacker,” who leveled both women and men.

Yeah, there were zero complaints.

Good Good is a great company. It’s one of the things making golf fun for the next generation of golfers, and it was being brought into the golf establishment. It was collaborating on a new driver with Callaway. The collab has been canceled. It was about to sponsor a major PGA Tour event. Good Good withdrew. It was about to bring Big Break, the golf competition reality show, back to television on the Golf Channel. That premiere has now been scrapped.

Good Good is being thrown under the bus by everyone, certainly based on advice from corporate public relations professionals. These are the same professionals who told every company they needed to put up black squares in place of their logos to support riots during Black Lives Matter, wall-to-wall Pride Month promotion to celebrate transgenderism in June, and put newly-hired DEI stooges in charge of all company decisions.

Many think the worst of cancel-culture is behind us now, and I tend to agree. It’s on all of us to keep it there. So let’s not cancel a great company for telling a joke just because some of us didn’t get it.