A day will come when people have to issue trigger warnings before anyone in the vicinity utters the word “stoner,” should the marijuana industry succeed in striking it from the American lexicon.
According to the San Diego Union Tribune, a recent billboard campaign from the cannabis company MedMen has spent $2 million to remind the public that pot smokers come from all walks of life and have feelings, too. Are they “stoners”? “No,” says the ad, which has the words crossed out, replaced by more dignified titles — cop, nurse, teacher, scientist, are just a few examples.
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