Opinion

KEURIG BACKING DOWN: Coffee Company Admits Public Decision To Pull Ads From Hannity Created ‘Unacceptable Situation’

   DailyWire.com

On Monday, Keurig CEO Bob Gamgort issued a memorandum to employees denouncing his own company’s Twitter announcement that it had pulled advertising from Sean Hannity’s television program on Fox News. That advertising pullout came in the wake of an astroturfed campaign from Media Matters based on false allegations that Hannity expressed support for child molestation and had attacked sexual assault accusers.

The pullout led to a massive backlash on Twitter, where Keurig owners began smashing their machines and announcing that they would boycott the company.

Finally, Gamgort responded thusly:

Gamgort acknowledged that normally they would “pause” advertising on a program and re-evaluate later, but stated, “the decision to publicly communicate our programming decision via our Twitter account was highly unusual. This gave the appearance of ‘taking sides’ in an emotionally charged debate that escalated on Twitter and beyond over the weekend, which was not our intention.” He called the tweets “outside of company protocols.”

Gamgort did not say they would reinstate advertising with Hannity, but his acknowledgement that the outside blowback has created an effect inside the company will surely encourage more conservatives to continue to pressure the company for its politicization.

Create a free account to join the conversation!

Already have an account?

Log in

Got a tip worth investigating?

Your information could be the missing piece to an important story. Submit your tip today and make a difference.

Submit Tip
The Daily Wire   >  Read   >  KEURIG BACKING DOWN: Coffee Company Admits Public Decision To Pull Ads From Hannity Created ‘Unacceptable Situation’
Daily Wire Plus
Facts and headlines on the go.
Download the Daily Wire app.
Download on the App StoreGet it on Google Play
Download App QR CodeScan the QR Code to Download
FacebookXInstagramYouTubeRSS
Daily Wire PlusFacts and headlines on the go.
Download the Daily Wire app.
Download on the App StoreGet it on Google Play
© Copyright 2025, The Daily Wire LLC  | Terms | Privacy
Podcast compliance badge