Kellogg’s mascot “Tony the Tiger” appeared on the red carpet with trans-identifying male activist Dylan Mulvaney at the 76th Tony Awards and social media blew up, with many suggesting the cereal company was the next one to go woke, go broke.
The famed icon of the Frosted Flakes cereal ditched his red bandana for a bow tie on Sunday as he posed for pictures at the New York event with Mulvaney on his arm. Numerous images later surfaced on Twitter with a mix of comments about the cereal brand being the next one to possibly face a boycott. It comes after Mulvaney’s partnership with Bud Light led to the company’s loss in market value of some $27 billion by the end of May.
Is Kelloggs next? Dylan Mulvaney goes blonde and poses with Tony the Tiger at the Tony Awards https://t.co/o1b0zbrTw1 pic.twitter.com/M7atcgF0Hc
— New York Post (@nypost) June 11, 2023
“Someone save Tony The Tiger,” one person wrote.
Someone save Tony The Tiger 🐯 pic.twitter.com/SznWCGLjOJ
— Oli London (@OliLondonTV) June 12, 2023
“Kellogg’s mascot Tony The Tiger poses with controversial trans activist Dylan Mulvaney,” another person wrote. “Kellogg’s also has a ‘Spirit Day’ box dedicated to promoting the LGBT agenda to the 5-9 year old children eating Frosted Flakes. Yes, they’re coming for your kids.”
Kellogg’s mascot Tony The Tiger poses with controversial trans activist Dylan Mulvaney.
Kellogg’s also has a “Spirit Day” box dedicated to promoting the LGBT agenda to the 5-9 year old children eating Frosted Flakes.
Yes, they’re coming for your kids. pic.twitter.com/onsDNuznbQ
— Rob Smith 🇺🇸 (@robsmithonline) June 12, 2023
While another person tweeted, “The maker of Froot Loops, and other famous breakfast cereals, has embraced transgenderism. Tony the Tiger embraced Dylan Mulvaney on the ‘magenta’ carpet at the Tony Awards.”
The maker of Froot Loops, and other famous breakfast cereals, has embraced transgenderism. Tony the Tiger embraced Dylan Mulvaney on the "magenta" carpet at the Tony Awards. pic.twitter.com/ZFZCMPJHGI
— toddstarnes (@toddstarnes) June 12, 2023
One person said simply that their “childhood” was ruined” after seeing the images of the tiger posing with “female impersonator Dylan Mulvaney.”
Another added, “It’s a sad day. KelloggsUS KelloggCompany goes woke. Even having Tony the Tiger bow to the Trans Mulvaney & holding his dress train. A month long celebration of perversion. When our veterans get 1 day. Truly sick.”
It's a sad day. @KelloggsUS @KelloggCompany goes woke. Even having Tony the Tiger bow to the Trans Mulvaney & holding his dress train. A month long celebration of perversion. When our veterans get 1 day. Truly sick. https://t.co/OICnjBHs75
— C Young (@cathyyoung421) June 12, 2023
However, there were others who said despite the pictures and the Tiger being seen with Mulvaney they would still be buying the sweet cereal.
“What The Heck. Is Tony The Tiger TRANS SCREW KELLOGG’S Is Kellogg’s next?” the person tweeted. “Dylan Mulvaney goes blonde and poses with Tony the Tiger at the Tony Awards. Still Buying Kellogg’s Folks.”
What The Heck. Is Tony The Tiger TRANS SCREW KELLOGG’S Is Kellogg's next? Dylan Mulvaney goes blonde and poses with Tony the Tiger at the Tony Awards
Still Buying Kellogg’s Folks https://t.co/7br7rO5VEH via @nypost— Queen Isabella (@MaldonDonmal) June 12, 2023
Another added, “Tony the Tiger is some intern in a fur suit who likely has no idea who Mulvaney is. Don’t let your knickers get twisted about nothing.”
Tony the Tiger is some intern in a fur suit who likely has no idea who Mulvaney is. Don’t let your knickers get twisted about nothing.
— Ken Wyatt (@kenwyatt44) June 12, 2023
Related: Twitter Users Call For Boycott Of Cosmetic Brand Over Partnership With Dylan Mulvaney