The iconic ice cream company “Ben & Jerry’s” has introduced yet another social justice-themed dessert into its repertoire of politically themed confections. This time the company is taking on criminal justice reform measures to address “systemic racism in our country” with its new flavor “Justice Remix’d.”
“Ben & Jerry’s believes everyone deserves the sweet taste of justice, regardless of race or wealth,” the company said in a press release on Tuesday. “The iconic ice cream company has partnered with Advancement Project National Office to launch Justice ReMix’d, a flavor created to spotlight structural racism in a broken criminal legal system.”
Ben Cohen, co-founder of the Vermont-based ice cream empire, said in a statement that the flavor enables people to talk about difficult issues in an easy way.
“Our approach to creating social change is to raise up the work non-profits are doing on the ground,” said Cohen. “We bring every resource we have to support them —our business voice, our connection with fans, our Scoop Shop community and of course, ice cream. Somehow, it’s easier to talk about difficult issues over a scoop or two.”
The “Justice Remix’d” flavor offers both cinnamon and chocolate ice creams with “gobs of cinnamon bun dough and spicy fudge brownies.” It will be available in both nationwide grocery stores and Scoop Shops for a retail price of $4 – $6.
The Advancement Project National Office supports far-left criminal justice reform by pushing deeply tendentious talking points like the “school-to-prison pipeline.”
“Our country needs to invest in services that build up communities rather than those that tear them down,” said the organization’s executive director, Judith Browne Dianis. “That means ending a wealth-based pre-trial detention system that locks people up because they are poor, black or brown. It means dismantling the school-to-prison pipeline, divesting from criminalizing students and investing in the creation of high-quality education and services. It’s time to reimagine safety and justice.”
The flavor’s arrival comes just one month after co-founder Ben Cohen introduced a special flavor in support of Bernie Sanders called “Bernie’s Back.” The Sanders campaign website has since been offering supporters a chance to “sign up” in order to win a pint of “Bernie’s Back,” which features “one very large chocolate disc on top and a (very stiff) butter toffee backbone going down the middle” — meant to symbolize Bernie’s struggle against the evil 1%.
In October 2018, the company also launched “Pecan Resist,” which supported “groups creating a more just and equitable nation for us all, and who are fighting President Trump’s regressive agenda.”
As the same-sex marriage debates shot throughout the Western world, Ben & Jerry’s was on the front-line with new flavors in every country in support of the LGBT cause. In 2009, the state of Vermont had the flavor “Hubby Hubby,” which was followed in 2012 by “Apple-y Ever After” in the U.K. Australia had “I Dough, I Dough,” while Ireland had “EngageMint Party.”
In 2016, Ben Cohen and Jerry Greenfield similarly endorsed Bernie Sanders’ presidential run with a flavor similar to the one released last month: “Bernie’s Yearning,” a plain mint ice cream beneath a solid layer of chocolate on top, which was also meant to represent the top 1% making all the economic gains.