After social justice warriors forced Dior into pulling a Native American-themed “Sauvage” cologne ad starring Johnny Depp, the actor has now stepped up to defend the ad campaign amid accusations of racism.
Late last month, Dior dropped teaser ads for the $150 cologne “Sauvage” on a Friday night and pulled it less than 24 hours later after the company faced significant backlash online. Much of the ad featured Johnny Depp, who has repped Dior since 2015, wandering across an Arizona wilderness intercut between shots of a Native American woman wearing a wolf skin suit and a man dancing in a traditional headdress. As the ad concludes, Depp intones, “We are the land. The new ‘Sauvage.’ Le Parfum.'” See the ad below:
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