Co-founder and co-CEO Jeremy Boreing announced Wednesday that The Daily Wire was planning to put $100 million into the launch of DW Kids — children’s entertainment content that will be completely devoid of woke agenda items.
Boreing’s announcement followed a series of videos released by Chris Rufo that were purportedly pulled from internal communications at Disney, revealing the corporation’s efforts to push radical gender ideology and other progressive ideas on sexuality. One producer even spoke of her “not-at-all-secret gay agenda” and “adding queerness” to her show.
Boreing joined Fox News host Laura Ingraham on Thursday to discuss his plan to create an alternative.
“Disney’s decline is just one example of a troubling trend,” Ingraham began, noting that a number of corporations have already bowed to the pressure and implemented policies that support radical gender ideology and force it on children.
“Late yesterday, The Daily Wire decided they’d begin to do something about this, announcing plans to invest a minimum of $100 million over the next three years into live action and animated children’s entertainment,” Ingraham continued as she introduced Boreing.
“Jeremy, for so long, conservative parents have asked, why are we paying for this to have our kids’ minds, you know, tinkered with or toyed with or at least around the edges on some of these issues? Where’s just like the regular innocent kids’ shows anymore?” she asked.
“Right. I think this goes right to the point of what we’re trying do at The Daily Wire, and that’s that Americans are tired of giving their money to woke corporations who seem to hate them,” Boreing replied. “They’re tired of giving their money to woke media companies who subvert the truth and try to silence them, and they’re tired of giving their money to woke entertainment companies like Disney who have not-so-secret gay agendas and want to add queerness into content for little children. The problem is Americans haven’t had a lot of alternatives.”
Boreing noted that when it came to news media, Fox News had often been the lone voice pushing back against the narratives being adopted by other media — but when it came to pure entertainment, there were no real alternatives.
“So, what The Daily Wire is trying to do is build those alternatives. Americans have a lot of economic might; they just don’t have anywhere to put that economic might,” Boreing continued. “We end up having to give our money to the same corporations who are opposed to us because they’re the only game in town. I’m tired of this nonprofit mentality that’s permeated the Right for the last generation, that says all we can do is lose, complain, and beg for donations. That’s nonsense. We can build alternatives.”
Ingraham went on to say that creating good content that did not include an agenda could be a difficult needle to thread. “One thing that conservatives often times have gotten wrong about this, Jeremy, is that kids don’t want to be preached at either,” she said, adding, “Walt Disney was a genius because he offered entertainment, and too often these conservative types who start doing films, it’s always preachy stuff. It shouldn’t be political at all.”
Boreing pointed out that overly preachy content was exactly what he intended to avoid by getting away from the typical non-profit model. He explained that when the content was dependent on donations, the donors often expected to see a more overt presentation of a specific message.
“We’re asking people to purchase a product that they actually want to see, which means it has to be entertainment first,” he concluded.