J. Crew Markets Pride Clothes To Little Kids

Just in time for “LGBT Pride Month” this June, the popular clothing retailer J. Crew will be marketing a rainbow-themed clothing line for little children.

This “Love First” collection on J. Crew’s website offers a selection of T-shirts, socks, and a tote bag with such phrases as “love first” and “love to all.”

According to LifeSiteNews, many items feature a “rainbow motif, while others are adorned with the logo and the color scheme of the left-wing lobbying group Human Rights Campaign, to whom the company is donating 50% of the items’ purchase price.”

HRC is America’s largest civil rights organization working to ensure “LGBTQ people are safe, equal and free in every community,” the company claims.

Kids as young as two can wear the shirt, according to the product page.

To fully honor “Pride Month,” J. Crew will set aside a whole Saturday on June 9 so customers can “[g]et ready for a parade or just come in and share the love with free flags, temporary tattoos and so much more!”

Recently, J. Crew partnered with the progressive online shirt retailer Prinkshop to offer “I am a feminist too” T-shirt for children as young as two.

Many LGBT activists have praised the campaign. Others, such as Commentary Magazine’s Sohrab Ahmari, have called it “repugnant” to “frame children at that age as sexual and sexualized beings, whatever the orientation.”