Do you remember one year ago today when Harry’s Razors dropped their ads on The Daily Wire because we had the audacity to disagree with them on a political issue? Of course you don’t. Why would you? Woke corporations cancel their advertisements on conservative shows and platforms all the time. It’s hardly even news at this point. Just the cost of doing business.
Corporate America wants it both ways — they want conservatives to buy their goods and services — but they also want to virtue signal to the woke mob and their 23-year-old employees by publicly repudiating those same conservative customers.
Well, here’s the thing. I do remember. I remember every time one of these cowardly companies betray us — and it is a betrayal.
Make no mistake, they know our politics before they advertise with us. That’s why they advertise with us! We reach a large audience that they want to sell to. We go out of our way to make absolutely sure they know what they’re getting into. And they do, because it works. They’re happy that we leverage our personal credibility to tell our audience about their products. Then, at the first sign of trouble from the mob — in the case of Harry’s Razors, it was a Twitter account with two — yes, two — followers attacking them — they not only pull their sponsorships, but publicly attack us and that very audience they paid to reach.
Now, I don’t mind any company pulling their sponsorship. That’s their right. It’s the public attack I can’t abide.
Harry’s said our views — in this case, that gender dysphoria is a mental illness — were “inexcusable.” They said it publicly, showing the whole world how pure they are, and also signaling to our other advertisers that the only excusable thing to do is to also cancel us. It’s a direct attack on our business, and a direct attack on our audience.
So what are we to do?
Well, what conservatives have been doing for years is lose. We take the L. We get a little poorer. We hire fewer people. It gets a little harder to make our shows profitable. And we bitch. Oh, how we complain. The Left is terrible. It’s cancel culture. They’re trying to silence us! And then we beg. For donations, mostly. Stand up to the censorious Left, we shout, by sending us your money. And what you get for that money is… Well, more losing, more bitching, and more begging.
As far as actual action, at most, we rally for a good old fashioned boycott. This costs the offending company in question virtually nothing and is over in virtually no time. Of course it is, because in the end, we need their products. Nike may endorse Colin Kaepernick, but we still need shoes. Hollywood may sucker punch us, but we still need entertainment. Harry’s may call us inexcusable, but we still need a good shave.
Well, I’m tired of losing. I want to win. I want to create culture. And I want to have a freaking good time doing it, because losing… Losing sucks.
That’s why, today, The Daily Wire is launching Jeremy’s Razors, a direct competitor to Harry’s where people with inexcusable values like mine can get a great razor without giving their money to people who clearly hate them.
It’s why The Daily Wire launched its own film company last year. So people with inexcusable values like mine can get great entertainment without giving their money to people who clearly hate them.
It’s why The Daily Wire is in the podcasting business and the news and commentary business, and the technology business. Business, not charity.
We’re a for-profit company. We don’t make our money by complaining and begging. We make our money by building value and selling it to people who think it’s worth buying.
The Left is happy to bifurcate the culture, ripping it in two. They’re convinced there will be no economic consequences for this because, as I said, you need their products.
So, to win, we have to rip the economy in two. We have to give conservatives their own companies and their own products to buy. We have to build market alternatives that, in success, will force the Left to take real losses if they don’t compete directly for our business.
The Daily Wire is doing just that. Jeremy’s Razors is doing just that.
Will it work? I don’t know. It certainly won’t work perfectly, this being the real world.
But I know what won’t work — what doesn’t work. And what doesn’t work is the non-profit Right losing its way to higher donations from a conservative movement that still has to actually spend its real money paying the Left for goods and services.
That’s a sure recipe for failure.
If we want to win, we have to compete. And competition means building a future, not just lamenting the loss of the past. It means fighting in the economy and culture, not just complaining about the economy and culture. And it means starting for-profit companies that create economic incentives for better behavior.
That’s what animates me. That’s what drives The Daily Wire. That’s the real fight.
If you want a better future, you have to build it.
And if you want a better shave, well… I built it for you.