News and Analysis

‘It’s Not You, It’s Me’: Why Old Shows Like ‘Seinfeld’ Are Crushing New, Expensive Shows

More than 57 billion minutes were spent last year watching “Suits.”

Katie Jerkovich
‘It’s Not You, It’s Me’: Why Old Shows Like ‘Seinfeld’ Are Crushing New, Expensive Shows
Spike Nannarello/NBCU Photo Bank/NBCUniversal

The stats are in, and classic TV shows like “Seinfeld,” “Friends,” and “Suits,” crushed the new, more expensive shows in 2023 that were driven by Hollywood’s desire to focus on diversity, equity and inclusion (DEI) rather than storytelling.

Audiences love a good story. Thus, success in movies and television has always been the result of great storytellers writing great stories — regardless of whether the writers were male or female, white or black or any other minority. But according to The Free Press, those times appear to be changing.

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