If you’ve been wondering why one of the most recognizable mascots in the world was suddenly and tragically killed this week in a lead up to a Super Bowl commercial, well, the answer is rather obvious: Attention.
In an ad posted online this past week, Planter’s mascot Mr. Peanut is seen hanging on a branch over a chasm with actors Wesley Snipes and Matt Walsh. The branch is breaking, so to save his friends, Mr. Peanut lets go, falling to his death atop the “Nutmobile,” which promptly explodes. Naturally, fans were saddened to see the beloved icon die so tragically – and that’s why Planters did it.
.png)
.png)
