On Monday, Guardians of the Galaxy star Chris Pratt posted a video apologizing to his fans. Why? What did he do? Did he insult them? Did he use a racial slur? No, of course not. Pratt had the temerity to post an Instagram video telling his fans to “turn up the volume” and “listen” rather than just reading the incomplete subtitles.
This, it turns out, offended some of his deaf and hearing-impaired fans. This forced him to post this on Instagram:
Instagram does this thing where it mutes all the videos it shows and forces you to turn on the volume in order to hear them. (maybe because most people are watching those videos at work when they should be working and don’t want to get caught. I know that’s when I do it. ) So when I made a video recently with subtitles, and requested that people turn up the volume and not just “read the subtitles” it was so people wouldn’t scroll past the video on mute, thus watching and digesting the information in the video. HOWEVER, I realize now doing so was incredibly insensitive to the many folks out there who depend on subtitles. More than 38 million Americans live with some sort of hearing disability. So I want to apologize. I have people in my life who are hearing-impaired, and the last thing in the world I would want to do is offend them or anybody who suffers from hearing loss or any other disability. So truly from the bottom of my heart I apologize. Thanks for pointing this out to me. In the future I’ll try to be a little less ignorant about it. Now… I know some of you are going to say, “Hey! Chris only apologized because his publicist made him!” Well. That is not the case. As always I control my social media. Nobody else. And I am doing this because I’m actually really sorry. Apologies are powerful. I don’t dole them out Willy-Nilly. This is one of those moments where I screwed up and here’s me begging your pardon. I hope you accept my apology. And on that note. Why doesn’t Instagram have some kind of technology to automatically add subtitles to its videos? Or at least the option. I did a little exploring and it seems lacking in that area. Shouldn’t there be an option for closed captioning or something? I’ve made them lord knows how much money with my videos and pictures. Essentially sharing myself for free. I know they profit. So… GET ON IT INSTAGRAM!!! Put closed captioning on your app. #CCinstaNow
A post shared by chris pratt (@prattprattpratt) on May 4, 2017 at 5:59am PDT
Of course, it’s obvious that this video is intolerant to the blind and illiterate. Clearly, Pratt has sinned by not specifically instructing each and every possible user group how to watch his video.
This is the insane length to which political correctness has taken us: if you tell people that they might want to “listen” to a video in order to get all of its information, you’re considered insulting. It’s not Pratt’s fault that he caved to the PC crowd here – he’s a movie star, and the last thing movie stars need is to deal with the nutty blowback from the far left crowd. This is the second time in the last few weeks Pratt has been forced to apologize; a few weeks ago, he was forced to apologize after noting, correctly, that Hollywood does a terrible job of portraying blue collar Americans.
But it does demonstrate the hypocrisy of Hollywood that the same people who will cheer Pratt’s repeated apologies have no problem with the incessantly and objectively offensive material emanating from their community. They laugh and scream when Stephen Colbert makes an oral sex joke about Donald Trump or Bill Maher makes an incest joke about Ivanka, clap ridiculously as Bill Nye treats religious Americans like garbage. But Chris Pratt said something true about Hollywood and told people to “listen”?
It’s become cliché at this point, but here’s another clipping for the “Why Trump Won” scrapbook.