News and Commentary

IHOP Announces Its New Name And Internet Runs Wild With Speculation

On Monday, the widely popular all-you-can-eat pancake chain International House of Pancakes, known as IHOP, announced via Twitter that they are “flipping” the “P” in IHOP and changing their name to “IHOb.” The breakfast franchise, though, said they would not reveal what the “b” stands for until June 11, which naturally resulted with the internet being flooded with wild speculation.

“For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb. Find out what it could b on 6.11.18,” said the tweet, posted Monday.

Thus far, the post has generated more than 12,000 comments and has been “liked” some 20,000 times. From senators to musicians, everyone on social media was getting in on the action, offering speculation over what the “b” stands for with comical reactions.

“You can make it International House of Bowling if you want, so long as I can still get three eggs over easy, corned-beef hash, and dry rye toast,” wrote Sen. Bob Menendez. “Heck I go to IHOP so often, the b’s gotta be for Bob.”

A well-liked predication: the “b” stands for bacon!

“I’m not saying IHOB. Not now. Not ever,” musician Cazwell jokingly wrote.

Another yummy prediction: burgers.

One user joked that the new acronym stands for “International House of Beyoncé.” “Think about it, she already owns her own church, and ihop is the perfect place for a post church meal, this marks only the beginning of her global takeover,” he wrote.

The following day, IHOP offered a tease over the new name with a Twitter poll asking users to vote for four “b” options: biscuits, bacon, butternut squash, and barnacles. (Bacon obviously won.)

Of course, the move is intended to garner publicity, but it is not a joke. According to Fox News, IHOP rep Stephanie Peterson confirmed that the name change was indeed coming, though she did not indicate if it was to be permanent.

“Right now, we’re keeping mum on the extent of the name change, but I can tell you that it’s tied to news we’ll be making on Monday and reflects how serious we are about a new launch for the brand,” said Peterson.