Ice Cream Brand Discreetly Changed Name Of Flavor After Questions Raised Over Possibly Racist Origin

Brigham’s Ice Cream recently changed the name of one of its flavors, dipping into the debate around the ice cream topping called “jimmies” amidst allegations that the term contains racist origins.

Brigham’s Ice Cream is a New England brand that started in 1914 and previously included an ice cream flavor with the name “Just Jimmies.” The company discreetly changed the name to “Just Sprinkles” at some point last year.