How The Southern Poverty Law Center Poisoned Corporate America

When you think about corporate wokeness, what comes to mind? DEI and ESG policies might be the most prominent examples, for good reason. But as someone in the industry of corporate engagement, helping investors use their financial influence to root out bias from America’s biggest brands, we often find ourselves asking this question: who determines parameters? Wokeness is parasitical, and its most subtle and pernicious effects emerge by latching on to legitimate corporate policies and twisting them to serve political ends.

Among the most parasitical of these organizations is the Southern Poverty Law Center (SPLC). An activist group formed in 1971 to combat the influence of Jim Crow, the SPLC has gradually morphed into a group peddling the false equivalence between conservatives and hate groups. Case in point: the SPLC’s infamous “hate map.” The SPLC would like you to believe that the map represents American hate in an image, with many of the groups on the map, such as the Klan, white supremacists, and the Westboro Baptist Church, being genuine hate groups. And yet, when you look at the list, you’ll see some groups that decidedly aren’t hateful: Alliance Defending Freedom, American Family Association, Focus on the Family, Moms for Liberty — and an Arizona-based nonprofit called Turning Point USA. The SPLC specifically lambasted TPUSA as ‘hard-right’ in June of 2025, and even smeared them as part of the political Right’s alleged efforts to “enforce a social order rooted in white supremacy.” Let’s be clear: the SPLC isn’t giving you a hate list. This is a list of groups, ranging from true extremists to normal conservative groups, that the Southern Poverty Law Center would simply like you to believe are all hateful.

Screenshot: SPLC/Hate Map

What matters right now is that some of America’s biggest companies have used the list to guide their corporate policies. Brands as big as Meta (Facebook), Alphabet (Google), and Amazon have used the SPLC’s Hate List for everything from writing their ‘hate speech’ policies to determining which charities they’ll support via employee philanthropy programs. In the SPLC’s eyes (a perspective granted legitimacy by some of the world’s most prominent brands), groups like Turning Point were indeed synonymous with hate.

It’s not about corporations approving of Charlie Kirk’s death (to my knowledge, that hasn’t happened). It’s about corporations enforcing bias, discriminating against conservative and Christian organizations, under the mistaken belief that this means stopping hate. If we are to move away from a society where people are shot for their political and religious views, this premise must be completely repudiated by America’s private sector. We have serious work to do.

And conservatives are spearheading that work and using their influence to hold companies accountable for relying on the SPLC’s metrics.

This isn’t about politics, at the end of the day. It’s about getting back to business. It’s almost impossible for a company to claim to have a serious policy on combating “hate” when the organizations that define “hateful” think that the KKK and Turning Point USA belong in the same category. (This is perhaps most evident with companies like Etsy, which apparently has a problem with SPLC-deemed hate groups like TPUSA, citing the SPLC in their hate policies, but less of a problem with literal witches that used Etsy to buy an actual “hate” hex to put on Charlie Kirk shortly before he died. Because that’s not hate speech.)

As The Daily Wire’s Michael Knowles recently told Congress, left-wing political violence is a serious threat to the marketplace of ideas in 2025. The Southern Poverty Law Center is only part of the problem. But, as the FBI cuts ties with the SPLC, it’s time for America’s private sector to do the same. Corporate America didn’t get Charlie Kirk killed — a gunman who believed Kirk was spreading hate did. But it’s time to get serious about how organizations like the Southern Poverty Law Center reflect the same poisonous idea: that conservatism and Christianity are hateful. We are seeing now that some people will take that framing and use it to rip the peaceful fabric of society apart.

The post-Charlie Kirk world isn’t one where we can afford to wallow. There’s work to be done. It’s time for us to take all the sadness and grief of this moment and channel it into culture-building energy — for Charlie, and for the country we all love. The SPLC, and a disturbing amount of the Left, would like you (and many of America’s biggest brands) to believe that mainstream conservative views are akin to hate. That idea doesn’t warrant any support in the ideas market. And the organizations that promote that idea don’t deserve to guide our capital markets.

The best time for corporate America to ditch the SPLC was years ago, before a 31-year-old husband and father lost his life after being smeared as part of a hate group. The second-best time is now.

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Isaac Willour is an award-winning journalist focusing on race, culture, and American conservatism, as well as a corporate relations analyst at Bowyer Research. His work has been featured at outlets including USA Today, The Wall Street Journal, The New York Times Opinion, C-SPAN, and The Daily Wire. He is a member of the Young Voices contributor program and can be found on X @IsaacWillour.

The views expressed in this piece are those of the author and do not necessarily represent those of The Daily Wire.